Russell Hooks followed up last week’s Lunch & Learn with Part 2: Instagram Micro-Influencers. Russell says the role of social media influencers is changing. The Kardashians aren’t the only ones who can boost a brand! We delved into the emerging field of micro-influencers and talked about how to identify and work with an influencer who is right for you.
“Micro-influencers are testimonials on steroids- they’re effective for marketing your brand, service or product.”
In the beginning of Russell and Amber’s Happenin’s In The ‘Ham account, they wanted to keep their identity anonymous. They thought this would be a good way to focus solely on Birmingham and its activities and events. But their followers started to wonder if they were working for a company like Al.com or even the City of Birmingham. So they eventually decided to begin posting selfies at different events around Birmingham to personalize their Instagram account. This helped them continually gain more followers as people felt more connected to them!
Now they are micro-influencers in Birmingham! Many different local companies, nonprofits, brands and events partner with Russell and Amber to promote to the Birmingham population.
In the past, you needed to be rich to be a influencer! But Instagram has totally changed the game. Micro-Influencers can help get your product in front of a new population of customers who wouldn’t have previously seen it.
“Micro-influencers are identified by their industry or geographic location.”
Many ask, “How can you identify who a micro-influencer is?” Accounts with over 10,000 followers can add the swipe up feature on their Instagram story to provide a link to a website or product. So find someone who is in your industry! Think fashion, food, lifestyle blogging, travel, fitness, etc. Just make sure their following population aligns with yours. (Compare your Instagram insights if you have a business account)
Direct messaging on Instagram can easily connect you with an influencer who may help grow your business. Whoever runs that Instagram account clearly has influence over the company and makes big decisions for the brand!
“Treat Instagram as your storefront window- showcasing your product/service to your customers.”
So in conclusion, go after the personalities that fit your brand and align with your consumers.