The Most Effective Words for Email Campaigns

The Most Effective Words for Email Campaigns

If you’re needing advice for your email campaigns, look no further. The team at 24 Communications wrote this blog post to teach you the words you need and the words you need to avoid. Also check out this video they made to go along with the post. The Forge team loves learning from our members like 24c. Read on!


We all know that words have power, but when it comes to your business’s email marketing campaigns, do you really know which words will encourage your subscribers to act, buy, and/or give?


Believe it or not, a few small tweaks to changing how you write your emails just might be the key to increasing engagement. By using more influential words, you can push your subscribers to take the action your email campaign intends to ignite. You’ve landed in your customers’ inboxes; now it’s time for some reciprocation.


The experts at 24 Communications are here to help you uncover the most powerful words and phrases to use for your email marketing campaigns – the ones that ensure maximum effectiveness.



How to use powerful words in your email campaigns


To better help you identify the most powerful email subject line words for your email campaigns, consider these helpful tips:


1. Lead with emotion

Avoid the overused click-bait jargon and aim to appeal to your audience’s emotions instead. Consider the pain points of your customer base and how they will feel when your product or service helps solve that problem. These are the emotions that will increase the power of your email content.


Think of adding some of these pain point healing words in your email campaign subject:

  • Tired of feeling [X]
  • Grr!
  • [X] doesn’t have to be hard
  • Make [X] fun again
  • Ugh!
  • Learn to love [X] again
  • [X] survival guide
  • [X] 101



2. Dig further into the pain point


If you prefer to cut right to the chase and want to leave emotion to the solution, dig into the pain point to show how you can make your customers’ problem or struggle painless. Instead of going with “wow” words, target specifically what your ideal customers care about.


Effective email campaign words that center around pain points and/or solutions include:


  • Ready
  • Beat
  • Advance
  • Save
  • Develop
  • Complete
  • Avoid
  • Change
  • Escape
  • Improve
  • Gain
  • Faster
  • Easier
  • Sooner


3. Keep it in the now


Call to action. Call to action. Call to action! We can’t stress it enough.


Words and phrases that inspire a sense of urgency instantly make your emails and subject lines more powerful. You can spark urgency without using all caps or a gazillion exclamation points. Try incorporating these words into your email campaigns:


  • Now
  • Fast
  • Save your spot
  • Limited time
  • Before tickets run out
  • Limited supply
  • First come, first serve
  • Be the first
  • The clock is ticking
  • Don’t miss [X]
  • Before [X] is gone





4. Make it personal


Throw third person out the window. Your email campaigns become more compelling when you address your customers personally. The intimacy, so to speak, gives your message a personal feel.


This viewpoint can make your subscriber feel like you’re speaking to them exclusively, rather than a group of people. Try these words on for size:


  • You
  • Your
  • Our
  • Us
  • All of us
  • We
  • Together, we…


5. Show them you care


A little goes a long way – in life and in your emails. Show your customers a little love by using appreciative words in your email campaigns and subject lines.


When you reach a new goal, thank your customers with a new deal, host a customer appreciation event, or send a kind email thanking new subscribers for signing up. And don’t forget to use these:


  • Thank you
  • Thanks
  • You’re the best
  • We appreciate you
  • Couldn’t have done it without you
  • Here’s a reward
  • You deserve this
  • Because you helped us [X], we’re giving you [Y]
  • You’re awesome
  • Because of you, [X]
  • Thanks to you, [X]



More tips for effective email campaigns…


Don’t get lost in the inbox abyss of personal messages, promotions, spam sales, news pushes, and more. Here are some more words we suggest using in your email campaign subject line to help you stand out:

  • Secrets
  • Tips
  • Effective
  • Learn how to [X] with this guide
  • The [X] you’ve been waiting for

Words and characters to avoid


Just steer clear whenever you can:

  • Free
  • Buy
  • Purchase
  • Order
  • Urgent
  • Exclamation points !!!!!
  • Dollar signs $$$



Keep in mind that the ‘rules’ for powerful words are not all black and white. In fact, the most powerful words for emails and their subject lines will vary by industry, and according to what’s being offered and who it’s being offered to.


What works for one business may not work for another, and what works for one brand’s personality may not work for another. The key really getting to know your audience base and what appeals to them. Use these guidelines and apply them to your business, then use your metrics to test, measure, and optimize the most powerful words for your email campaigns.


Need some more help? We’ve got your back! The experts at 24 Communications specialize in everything from email campaigns and newsletters to the development and implementation of marketing plans with copy and design that is maximized for sharable content. We find strategic ways to leverage your content across multiple platforms to maximize your brand reach.


Get in touch with the experts at 24 Communications today. We can’t wait to work with you!

Local filmmaker Brandon Loper has big plans while working out of Forge

Local filmmaker Brandon Loper has big plans while working out of Forge

We are reposting this article from Bham Now- check out the original article here!




You might know who directs your favorite TV shows, but you may not know the mind behind the commercials! Enter Brandon Loper, a local filmmaker and commercial director working out of Forge in Birmingham.



Born and raised in Alabama, Loper graduated from the University of North Alabama in 2005 with a degree in entertainment media production. He lived in San Francisco, California for almost eleven years before moving back to Birmingham with his wife and two kids.


For a creative like Loper, Forge is the perfect spot to manage his projects. From directing his own films to working with big-name advertisers, Loper does it all from his spot overlooking Downtown Birmingham. We hopped up to the 2nd floor of the Pizitz to find out what Loper has planned for the future.



How do you define your work?


I’m a commercial director as my day job, so I partner with advertising agencies, production companies and directly to brands to execute a concept or flesh out an idea. A lot of times, I get a script and they’ll say, “Hey, we’d like you to put your spin on this. What can you bring to the table?” I’ve been lucky enough to do that for brands like Nike, Google, Twitter, Comcast, Starbucks… a lot of brands that have a lot of national recognition.





The heart of it is storytelling, which is why I’m pushing more towards narrative filmmaking. I just finished my first short narrative film that I submitted to Sidewalk. I also submitted the documentary I did for Nike last year, “Still KD,” on Kevin Durant and his run-up to winning the championship.


Where did you get your start?



When I moved to San Francisco, I got an internship in a large advertising agency called Goodby, Silverstein & Partners. I had a boss there, James Horner, who started a young director’s program. This was pivotal in my career because I’d always wanted to direct, but I viewed myself as the guy editing, shooting, writing, and making everything.





I got my first gig outside of the Goodby world directing with producer Dalia Burde exclusively for five years, and her production company produced my feature documentary, “A Film About Coffee.”



When I moved here, I went nonexclusive in an effort to work more with people here in Birmingham. It’s been fun to travel and see the world, but I really want to be home at night.



How long have you been working out of Forge?



Since January. I toured it in August of last year, before it even opened. If I’m in town and not hanging out with my family at home, I’m usually here. It’s great being downtown.





What does a typical day look like for you?



I’ll get here after I take my kids to school, have my second or third cup of coffee, and then go settle into my spot. When I’m not co-working, it’s a headphones-on situation.



Depending on what I’m working on, I’ll take advantage of the phone booth, or one of the conference rooms that you can use for phone calls. I don’t take my phone calls in the middle because usually, I can’t really talk about what I’m working on, so I’ll go there to chat.





How is networking with others at Forge?



Kim Lee, the founder and CEO of Forge, is a major networker. A few weeks ago, we were having coffee in the kitchen, and I was telling her about everything going on. She says, “You’ve got to meet this person! You need to work together.” Later, we were meeting about me directing her TV pilot. There are a lot of cool connections. Working at Forge has been great because we can just pop into a meeting room and whiteboard it out.




What are you up to now?



I’m launching an online film workshop called On Set Prep, and I’m working with someone here at Forge who is helping me do the marketing and sales funnels. I’m really excited about that because I enjoy teaching and being a part of education. My course, On Set Prep, is a boot camp for people to learn to be a production assistant. We’re going to be launching it this month. I’m also looking to partner with local high schools and the Film Birmingham coalition. I’m very excited about what’s happening in the film community in Birmingham.



Loper is just one of the very creative people working at Forge.

Coworking Spaces in Birmingham

Coworking Spaces in Birmingham

With so much growth in businesses today, new and innovative ideas are leading to more startups and independent businesses. According to Huffington Post, 33% of the current workforce is independent or freelance, and this number is projected to grow to 40% by 2020. Because of this, more people are ditching traditional office spaces and overcrowded coffee shops and moving into the flexible atmosphere of a shared workspace.


With Birmingham quickly becoming a growing hub for entrepreneurs and small businesses owners, people are constantly searching for a more relaxed, enjoyable, and communal place to work.


The answer? Coworking spaces.


We’ve sifted through the options and compiled a list of the top coworking spaces in Birmingham.

1. Forge


Located right above the Pizitz Food Hall, Forge offers a unique layout that is both architecturally captivating and engaging with its members. Lots of natural light, free Revelator coffee, and a modern atmosphere overlooking the city gives Forge an edge over other spaces.


A membership at Forge includes a number of things: a flexible workspace, conference rooms, private offices, member events and best of all, a network of business leaders. With breakthrough sessions, Lunch and Learns, and Member spotlights, Forge encourages member engagement and creates a network that leaves a lasting impact on the community.



As the first professional coworking space in downtown Birmingham, Forge finishes as number one on our list. So head to the Pizitz, grab a bite to eat, and come work at Forge!

2. The Hub

Located in West Homewood, The Hub is a coworking spot that offers a communal work space, conference rooms, and event spaces.



Aside from free Wifi and unlimited Seeds coffee, The Hub offers a community. The Hub takes it a step further in redefining the value of collaborative coworking – with a lounge area, putt putt course, and communal garden, the Hub encourages collaborative relationships within its members. Their focus is on the people, making it a rich experience.




We build together, create together, dream together, imagine, re-imagine, redefine, and give life to the unimaginable.”



Check it out here.


3. MAKEbhm


A makerspace in the heart of Avondale is the perfect spot for creatives and artists looking for a place to work. With studios, class offerings, and retail spaces, MAKEbhm draws in creatives and gives them access to equipment they otherwise wouldn’t have access to.



Though primarily a studio space, MAKEbhm does have the option for a creative coworking membership. With an entire floor dedicated to coworking, members have access to the lounge area, conference rooms, community tables, and private offices.





MAKEbhm provides the free Wifi, coffee, tools, and space – you provide the inspiration.


4. Innovation Depot


Innovation Depot: Birmingham’s home for startups. With all 140,000 square feet dedicated to housing technology, startups, and entrepreneurs in the Birmingham area, Innovation Depot gives business owners a competitive advantage in growing their business.


Innovation Depot provides a coworking space for members to work alongside other entrepreneurs. With conference rooms and assigned desks available, members are able to take advantage of space and resources needed to promote their business. Want access to seminars and events, fast Wifi, and an affordable spot to work? Check out Innovation Depot.
Birmingham Influencers To Follow On Instagram

Birmingham Influencers To Follow On Instagram

We follow these local influencers on Instagram, and think you should too! Check them out below.


Jim Cavale, @jimcavale



Jim Cavale was named a 3-Time INC. 5000 Entrepreneur for his leadership at Iron Tribe, after growing the company from one gym to more than 45 across the country. He is also the CEO and Founder of INFLCR and is currently filming a DocuSeries that gives a behind-the-scenes look at the company’s success. Along with these impressive titles, he also co-founded @theGLOWapp, an on demand beauty app that brings its services to you.


His extensive experience has taught him a lot – and he shares so much of that through his Instagram! If you are an entrepreneur or small business owner, Jim’s advice and leadership could be very beneficial to your business.


Because of his influence on the city, Jim’s involved in some pretty cool things around Birmingham. He posts lots of behind-the-scenes videos, clips from certain events, podcasts, you name it. If you’re interested following an inspiring entrepreneur and love seeing clips from big events (like, Super Bowl big), go follow @jimcavale!



Jacqueline Jones, @thejacquijones



If you’re looking for ways to best market your business, Jacqui should be your new go-to. As a marketing and branding specialist, she knows the ins and outs of how to make your business stand out.


Jacqui’s Instagram is full of helpful hints, inspiring quotes, and great blog posts (check out our favorite about Instagram pet peeves here!) Her posts range from tips to prepare for brand growth to shutting out fear that comes with being an entrepreneur.


Not only is her account visually pleasing, but she’s always providing helpful content for entrepreneurs. Not to mention she maintains an impressive (and sometimes hilarious) balance of motherhood.


Go follow along!



Javacia Harris Bowser, @seejavaciawrite



If you’re a writer, this account is a must-follow.


Javacia is the Founder of See Jane Write, a website and community for female writers, bloggers, and entrepreneurs. Her work empowers women to write and coaches on how to transform a blog into a business.


Javacia recently gave a Ted Talk in March and got to speak on her success of See Jane Write. Her talk focused on the idea of writing being a feminist act. By sharing her story, a woman can discover why she deserves equality and love herself. Because in a world that constantly tells women they are not enough, “self-love is a revolutionary act.” Javacia believes there is power in sharing one’s story and has devoted her life to helping others share theirs.


There’s no doubt Javacia will help you grow your writing into a profitable platform. She’s got great webinars, virtual workshops, and inspiring posts. If you’ve been looking for a community of women writers who encourage and support each other, check out her page.



Deon Gordon, @deongordon



Deon is the CEO and President of TechBirmingham. This nonprofit’s mission is to support and provide training and education to tech companies in order to grow the technology ecosystem. He has a passion for supporting small businesses and has been instrumental in making Birmingham a better place.


Deon was also just recently selected as BBJ top 40 under 40, chosen among some of the most outstanding servant leaders in the city.


Deon goes to lots of events around Birmingham and constantly posts about new and exciting projects. He does a great job of promoting growing businesses and highlighting leaders all across the city. If you are interested in growing tech companies or looking to support a new business, Deon’s got you covered! His work is inspiring and you won’t want to miss out.


Wanting to follow a leader making a big impact on the city? This just may be your new favorite account!



Who’s your favorite Instagram account to follow? Let us know in the comments below!

Social Media: A Plan Before the Posts

Social Media: A Plan Before the Posts

Social Media posting… We all know we need to be doing it.  And so we post.

But is your posting effective?

Is anyone seeing your posts?

Is the audience you are reaching the audience that can actually be converted to customers?

There is so much more to posting on social media than just shooting a picture on your phone and then putting it on instagram with a catchy caption.  That is, if you want social media to be a vehicle to grow your business (HINT HINT: as business owners this should be your goal!)

Jacqueline Jones of One Degree MMM shared with Forge the Must Do’s for creating a plan before you post anything on social media.

1.  Who

Build a Customer Avatar!!

You must know everything you can know about about your customer.   Everything…

Age.  Gender.  Family Life.  Where they live.  What they do for a living.  When they drive to work.  What they listen to while driving.  How much they spend…

Gather as much data as you can.  Then use that data to inform all decision making.

Do not assume that you are your target customer!  Marketing can often break down when that happens.  Look at your data, see who is buying your product or using your service.  See who is spending the most with you and how often.  This information is going to guide every decision you make for your social media and marketing strategy.

It is possible that you will have a few different avatars.  Know them each and market to them each.

2.  What

What is the goal you are trying to achieve with your marketing efforts.  Pick a goal and then stick with it for a quarter so you can see realistic results.  Now there is always the case where you determine a goal and realize quickly you need to change directions.  But generally speaking, it is best practice to choose a goal, build your strategy and then give your efforts time to perform.  When you do this, you get more QUALIFIED DATA about who your customer really is!

3.  How

How are you going to get in touch with your customer?  How are you going to get your information to your perfect customer.  If you just put out a blanket post (on any platform), you will not be able to reach the people that you really want to reach.  Each post must be intentional.  Your tone and voice must reflect who you want to reach and why you want to reach them.  Speaking of tone… always communicate on your posts the way that you would communicate in person.

4.  Where

Which platform should you use?  The best way to answer this question is to figure out which platforms your customers are on.  And then kill it on those platforms!  Don’t try to be everywhere, you simply cannot do.  Or at least you cannot do it well.


As you are planning out your Social Media strategy, here are a few things that you should CHOOSE NOT to do:

  1.  Choose Not To get caught up in frequency suggestions.  Do not be lured in to believe you must follow all the advice out there.  The best thing to do is be consistent.  Consistency for you could mean once a week, once a day or five times a day.  Determine the capacity that you have to create and post meaningful, strategic posts and then stick to it!  When you are building your community on social platforms, this community is built on relationships.  Relationships are trusted through consistency.
  2. Choose Not To create blanket content.  Create content that speaks to your Avatar!
  3. Choose Not To be everywhere.  Your customers are not everywhere, you should not be everywhere either.
  4. Choose Not To be fake.  Do not try to be who you think people want you to be.  They want you!  Be you!
  5. Choose Not to be afraid to ask for help or guidance.  As a business owner you cannot do it all.  There is no shame in getting someone to help you with your Social Media Planning and Posting.


We are thankful for the work that Jacqueline is doing to help Small Business Owners grow!  If you would like to contact Jacqueline to get more information or learn how she can help grow your business, you can email Jacqueline at

If you are interested in diving deeper into your business, Jacqueline is hosting Boiling Point: A Group Marketing Strategy Session, at Forge on March 11.  Use the code APLAN to receive a $30 discount!