20 Business Books Recommended by Entrepreneurs

20 Business Books Recommended by Entrepreneurs

We all need a pick-me-up every once in a while, whether it comes in the form of a compelling novel, a heartwarming self-help book, or a business book with a little inspiration. We collected some of the best business books according to our Forge members. Check out our list of the best business books below, complete with an opinion of why this book was chosen by each person!
  • Rich Dad Poor Dad by Robert Kiyosaki
    • “Growing up a terrible student, this book gave me hope I could build a business!” – Sam Hill of Big Lead Gen. Inc.
  • Good to Great by Jim Collins
    • “One quote I’ve never forgotten from it is, ‘To go from good to great means transcending the curse of competence.’ This has been a core value in my professional life for the past two decades years, and the mission, vision and goals of our company are really built on the foundation of that premise.” – Jennifer Solt of 24 Communications
  • Weird in a World That’s Not by Jennifer Romolini
    • “This book had a huge impact on me as a reminder that you can stay true to yourself and when you’re with a company that wants to change you, you’re in the wrong place.” Rebecca Dobrinski
  • The Power of Habit by Charles Duhigg
    • “I think it’s fascinating to consider why people, and organizations, act the way they act.” – Donnie Garvich of Two Ravens

 

 

 

  • The Long Tail by Chris Anderson
    • “It goes deep into the (at the time new) idea that by being true to your rabid fans, you can generate a stronger business over time. So instead of trying to sell the lowest common denominator product, target exactly who you want with what *they* want. Lots of good crunchy examples too.” – Scott Pierce of Two Ravens
  • Exponential Organizations by Salim Ismail
    • “This book demonstrates how any organization can streamline growth and accelerate it using technology and nine other core characteristics. Any business hoping to avoid becoming a slow, inefficient company should adopt what Ismail outlines in his research.” – Josh Rhodes of Big Lead Gen Inc.
  • The Lean Startup by Eric Ries
    • “It helped me think strategically about making foundations decisions about starting my business.” – Jacqueline Jones of One Degree MMM
  • Influence: The Psychology of Persuasion by Robert Cialdini
    • “Great book on human behavior and how we make decisions. I reread it every other year or so because it’s that good.
      – Perry Still of HNS Partners

 

 

 

  • What Should I Do With My Life? by Po Bronson
    • “It helped me rethink my priorities and long term goals.” – Alex Grodner of Cambria Solutions
  • A Sense of Something Greater: Zen and the Search for Balance in Silicon Valley by Les Kaye and Teresa Bouza
    • “I enjoyed the book because the authors bring together interviews of and short pieces by people who work in the tech industry, offering advice on how to deal with the high stress, burnout, etc. that modern work produces. Even though it’s focused on Silicon Valley, the concepts apply anywhere.” – Kerry Smith of ecoTexual
  • Zero to One by Peter Theil
    • “This book is a must read for entrepreneurs. Peter push’s you to become a contrarian and shares many of his most thought provoking insights.” – Connor Hand of Big Lead Gen Inc.
  • The Five Dysfunctions of a Team by Patrick Lencioni
    • “Lencioni breaks down the building blocks for an effective team. By writing the team in a fable it is very practical and very easy to apply to your own organization. You can easily read the entire book in a few hours and walk away with a clear understanding of the building blocks that need to be in place to create a team that will function cohesively. Implementing all of the building blocks is a much tougher process, but you finish the book with a framework of where you should be headed.” – Kim Lee of Forge

 

 

 

 

  • A Whole New Mind by Daniel Pink
    • “It’s my recommended read for every new graduate or person trying to figure out what they want to do in life. Helped me understand work and career beyond the boundaries of academic majors and industry definitions.” Autumn Foster of Quire Consulting
  • How Not to Be Wrong: The Power of Mathematical Thinking by Jordan Ellenberg
    • “If you are looking for a primer on how misinterpreting data leads to bad decisions, look no further.” – Nathan McMinn of MNMX.io
  • The Third Door by Alex Banayan
    • “Not only is it full of advice form some of the world’s greatest business leaders. But the documentation of what Alex Banayan went through to make the book possible is absolutely amazing at the least. This book is a great example of the kind of relentlessness that is necessary to bring big dreams to reality.” – Stanley Stevenson of Stevenson Designs
  • The Accidental Salesperson by Chris Lytle
    • “It talks about how sales techniques are essential across all industries whether you are in marketing or a dentist.” – Russell Hooks of Happenins In The Ham

 

 

 

  • Everybody Writes by Ann Handley
    • “Social media has made us writers but the majority of us aren’t professional writers. Our words carry our marketing messages. Everybody Writes is a go-to guide for how to communicate well in writing in order to attract and retain customers.” – Donna Gilliland of MOSTraining
  • Management by Peter Drucker
    • “So much is changing in our world, and some things don’t change – focus on leading people, focus on doing the right things and not just doing things right. This book really helps cut through a lot of the noise you find in most business books.” – Austin Senseman of MNMX.io
  • The $100 Startup by Chris Guillebeau
    • “When we were first starting out, my business partner, Krista Baker, and I were energized by The $100 Startup. It reinforced for us the notion that you already have what you need to change course and create what you want; you just have to take action.” – Kelli Eldridge of Race Quest Travel
  • Radical Candor by Kim Scott
    • “In the South, we are raised to not say anything at all if we don’t have anything nice to say.  Walking on eggshells and talking around the truth restricts the ability to develop your team, and brutal honesty can do the same by making you out to be an asshole.  I like Radical Candor because it clearly illustrates how personally caring for your team earns you the right to challenge them directly.” Trey Noland of Trek EC

 

 

 

 

 

6 Reason Entrepreneurs Stay Stuck

6 Reason Entrepreneurs Stay Stuck

Online entrepreneur Josh Rhodes of Groovy Marketing and Big Lead Gen Inc. taught Forge members How To Go From Entrepreneur to CEO at our February Business Breakthrough Session. Josh has great advice on sales funnels, metrics, profitability and much more! Watch the video here.

6 Reasons Entrepreneurs Stay Stuck:

 

1. They don’t think sales first.

Sales is the oxygen of your business! You need sales to reach your goals. You don’t have to perfect your product before putting it out there.

 

 

2. They try to do too much.

You can’t be all things to all people! You need to know your strengths and stick to it. For example, Chick-Fil-A sticks to chicken!

 

3. They never identify the life cycle of a business and where they are in it.

from Les McKeown’s Predictable Success

4. They don’t understand risk.

Treat risk like an asset to leverage!

 

5. They don’t establish metrics.

Metrics give you control. When you have metrics and know them and they’re accurate, you have control over the velocity and trajectory of your business. Find the things you can measure every week. For example: respond to every customer support inquiry everyday by the end of the day.

To grow any company, there are three primary metrics: new customers, average cart/transaction value and customer lifetime value.

 

 

6. They don’t keep the company’s core values in mind when hiring.

Big Lead Gen Inc. knows their core values and only hires people who align with that. If an employee is amazingly smart but not coachable, it will sink the ship. Hire slow and fire fast!

So you may be asking yourself “What now?” Josh says now focus on perfecting your sales funnel! We will bring you more information on that soon! Also check out this section of his website where he linked several of his resources and helpful books.

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Roundup: Business Breakthrough Session #2

Roundup: Business Breakthrough Session #2

Today we heard from three Birmingham business leaders- Johnny Grimes of Wheelhouse Salon, Tony Summerville of Fleetio and McCall Hardison of FreeTextbooks. They all shared the “Key Metrics for Increasing Revenue and Profitability” in each of their respective businesses. This was followed up with a Q&A time with all three leaders. This was a FREE event- and we promise there will be more in the future!

 

 

To start us off Tony Summerville told us a little bit about Fleetio- the company he started back in 2012. Fleetio helps organizations track, analyze and improve their fleet operations. Thousands use Fleetio to manage hundreds of thousands of vehicles, equipment, parts, drivers, etc.

 

“The primary way to know if your business is healthy is to collect and examine your data.”

 

Tony discussed two key metrics when focusing on increasing revenue and profitability: your sales funnel and NPS (Net Promoter Score). When thinking of your sales funnel, understand your customer’s journey. What brought them to your website? What percentage of your visitors sign up for a newsletter, download an informational PDF, etc. What percentage of visitors click through to other pages on the website? Calculate conversion rates from step to step. Analyze what your acquisition costs are.

 

 

Tony said your NPS is the voice of your customer! This measurement is extremely valuable because every employee in the company contributes to this score. Make sure you track this score over time.

 

Johnny Grimes of Wheelhouse Salon shared next. Johnny and his wife Courtney are the owners of Wheelhouse Salon. Wheelhouse was established in January of 2014 and over these few short years, the company has grown from 1 location with 3 employees to 2 locations with 25 employees.

 

 

As they focus on revenue and profitability, Johnny said he first focuses on building a people-first culture where customer service is top priority. They invest in education for their staff- sending them all over the country for classes and workshops. Serve your customers well by constantly collecting and evaluating feedback. Retention is very important because ultimately retention costs less than acquisition. Explore the opportunity to increase your prices in certain areas or give strategic discounts. Oh and most importantly, Johnny said focus on having fun.

 

“We’re not in the hair business. We’re in the people business.”

 

Lastly, McCall Hardison of FreeTextbooks shared what she has learned about goal setting and tracking. McCall is the CMO for FreeTextbooks and in the last three years, FTB has grown into a nationwide brand and student network. With over 500 student reps and thousands of customers using the FreeTextbooks app, The FreeTextbooks app saves students time and money on expensive course materials.

 

 

McCall’s first word of advice: when thinking of goals, pick it and stick. In our culture, we tend to change our minds quickly and avoid failure but you should measure a goal for at least 90 days. Also, everyone is tracking something but your company should focus on what metrics specifically benefit you. Know what to measure and why. Don’t focus on one metric just because other companies do so. Big goals should have an impact on every team members’ job. Without goals, people don’t feel successful.

 

“Don’t let competitors be your guide- be your own guide.”

 

We were extremely pleased with our second Business Breakthrough Session event! Hearing from a variety of business leaders gave us a wide range of information about revenue and profitability from very different industries. We’re excited for future events and would love your input about topics and Birmingham speakers you would enjoy hearing from. Check out our Facebook page (@workatforge) for information about future events!

Our next Business Breakthrough Session is planned for Thursday, February 15 from 7:30-9:00am. Follow this link to RSVP!