Birmingham Influencers To Follow On Instagram

Birmingham Influencers To Follow On Instagram

We follow these local influencers on Instagram, and think you should too! Check them out below.

 

Jim Cavale, @jimcavale

 

 

Jim Cavale was named a 3-Time INC. 5000 Entrepreneur for his leadership at Iron Tribe, after growing the company from one gym to more than 45 across the country. He is also the CEO and Founder of INFLCR and is currently filming a DocuSeries that gives a behind-the-scenes look at the company’s success. Along with these impressive titles, he also co-founded @theGLOWapp, an on demand beauty app that brings its services to you.

 

His extensive experience has taught him a lot – and he shares so much of that through his Instagram! If you are an entrepreneur or small business owner, Jim’s advice and leadership could be very beneficial to your business.

 

Because of his influence on the city, Jim’s involved in some pretty cool things around Birmingham. He posts lots of behind-the-scenes videos, clips from certain events, podcasts, you name it. If you’re interested following an inspiring entrepreneur and love seeing clips from big events (like, Super Bowl big), go follow @jimcavale!

 

 

Jacqueline Jones, @thejacquijones

 

 

If you’re looking for ways to best market your business, Jacqui should be your new go-to. As a marketing and branding specialist, she knows the ins and outs of how to make your business stand out.

 

Jacqui’s Instagram is full of helpful hints, inspiring quotes, and great blog posts (check out our favorite about Instagram pet peeves here!) Her posts range from tips to prepare for brand growth to shutting out fear that comes with being an entrepreneur.

 

Not only is her account visually pleasing, but she’s always providing helpful content for entrepreneurs. Not to mention she maintains an impressive (and sometimes hilarious) balance of motherhood.

 

Go follow along!

 

 

Javacia Harris Bowser, @seejavaciawrite

 

 

If you’re a writer, this account is a must-follow.

 

Javacia is the Founder of See Jane Write, a website and community for female writers, bloggers, and entrepreneurs. Her work empowers women to write and coaches on how to transform a blog into a business.

 

Javacia recently gave a Ted Talk in March and got to speak on her success of See Jane Write. Her talk focused on the idea of writing being a feminist act. By sharing her story, a woman can discover why she deserves equality and love herself. Because in a world that constantly tells women they are not enough, “self-love is a revolutionary act.” Javacia believes there is power in sharing one’s story and has devoted her life to helping others share theirs.

 

There’s no doubt Javacia will help you grow your writing into a profitable platform. She’s got great webinars, virtual workshops, and inspiring posts. If you’ve been looking for a community of women writers who encourage and support each other, check out her page.

 

 

Deon Gordon, @deongordon

 

 

Deon is the CEO and President of TechBirmingham. This nonprofit’s mission is to support and provide training and education to tech companies in order to grow the technology ecosystem. He has a passion for supporting small businesses and has been instrumental in making Birmingham a better place.

 

Deon was also just recently selected as BBJ top 40 under 40, chosen among some of the most outstanding servant leaders in the city.

 

Deon goes to lots of events around Birmingham and constantly posts about new and exciting projects. He does a great job of promoting growing businesses and highlighting leaders all across the city. If you are interested in growing tech companies or looking to support a new business, Deon’s got you covered! His work is inspiring and you won’t want to miss out.

 

Wanting to follow a leader making a big impact on the city? This just may be your new favorite account!

 

 

Who’s your favorite Instagram account to follow? Let us know in the comments below!

Instagram Micro-Influencers

Instagram Micro-Influencers

Russell Hooks followed up last week’s Lunch & Learn with Part 2: Instagram Micro-Influencers. Russell says the role of social media influencers is changing. The Kardashians aren’t the only ones who can boost a brand! We delved into the emerging field of micro-influencers and talked about how to identify and work with an influencer who is right for you.

“Micro-influencers are testimonials on steroids- they’re effective for marketing your brand, service or product.”

In the beginning of Russell and Amber’s Happenin’s In The ‘Ham account, they wanted to keep their identity anonymous. They thought this would be a good way to focus solely on Birmingham and its activities and events. But their followers started to wonder if they were working for a company like Al.com or even the City of Birmingham. So they eventually decided to begin posting selfies at different events around Birmingham to personalize their Instagram account. This helped them continually gain more followers as people felt more connected to them!

Now they are micro-influencers in Birmingham! Many different local companies, nonprofits, brands and events partner with Russell and Amber to promote to the Birmingham population.

In the past, you needed to be rich to be a influencer! But Instagram has totally changed the game. Micro-Influencers can help get your product in front of a new population of customers who wouldn’t have previously seen it.

Happenin’s In The ‘Ham ‘swipe up’ feature

“Micro-influencers are identified by their industry or geographic location.”

Many ask, “How can you identify who a micro-influencer is?” Accounts with over 10,000 followers can add the swipe up feature on their Instagram story to provide a link to a website or product. So find someone who is in your industry! Think fashion, food, lifestyle blogging, travel, fitness, etc. Just make sure their following population aligns with yours. (Compare your Instagram insights if you have a business account)

Direct messaging on Instagram can easily connect you with an influencer who may help grow your business. Whoever runs that Instagram account clearly has influence over the company and makes big decisions for the brand!

“Treat Instagram as your storefront window- showcasing your product/service to your customers.”

So in conclusion, go after the personalities that fit your brand and align with your consumers.