Member Spotlight |
Our friends at Bham Now featured Forge member Tiffany Martin and her new spin studio! Read on and find out why Tiffany chooses to work from Forge and what her studio has in store!
Ever been to an exercise studio in Birmingham that’s dedicated solely to spin classes? Not yet? Ignite Cycle owner Tiffany Martin wants to change that.
The Cycling Life
A University of Southern California graduate, Martin has always been into the gym scene and has worked in gyms and boutique studios all over the country. Before moving to the Birmingham, Martin and her husband lived in Boston. While there, she started teaching group fitness classes and cycling classes. It was during this time that she discovered her passion for cycling and how fitness can change lives.
“I fell in love with being an instructor and also being a rider. I love being able to create this amazing experience for people.”
Creating Her Niche
When Tiffany found out that her husband’s work would be relocating them to Birmingham, she decided it was time to find her niche in the job world. After some market research, she discovered that Birmingham has plenty of spin class enthusiasts, but no boutique cycling studios that are dedicated just to cycling.
“When I found out that there were no boutique cycling studios in Birmingham, I realized it was something I really wanted to create and bring to the area.”
Doing The Body Good
Tiffany’s studio will be named Ignite Cycle. Tiffany said the mission is, “to be a community for you to discover and become your best self, and cycling is how we do it.” Classes at Ignite will be full of music and fun! So fun that Tiffany describes the classes as a “party on a bike”.
“It’s a party on a bike, but it’s also a lot more than that,” Tiffany said. “It is that feeling where you’re somewhere and you’re dancing with a bunch of people—some you know— some you don’t. There is just this amazing energy among everyone because you are all moving together. Everyone is together feeling free, and with that feeling, you are doing something really good for you and your body.”
No Shame In This Game
Positivity is a huge aspect of Ignite Cycle. While working at other gyms and spin boutiques around the nation (Boston, Los Angeles, New Orleans, Seattle), Tiffany found that there is often a sense of shame, rather than pride, present among fitness centers.
“The environment at Ignite Cycle will be positive,” Tiffany said. “It’s all about living your best life, appreciating your body’s ability to move, choosing the best things for you and enjoying what life has to offer and not feeling guilty or shameful about it.”
It’s this emphasis on positivity that Tiffany hopes will set the “Ignite experience” apart from other fitness experiences in the city.
“Instructors at Ignite will go through a six-week training program on safety, our method, and keeping the culture and brand consistent for everyone,” Tiffany said.
Tiffany plans to carry over her mission of positivity and motivation to her instructors as well.
When And Where
Ignite is set to open late this year or early 2019. The location will be announced soon, and we will bring you that information! Stay tuned for more information regarding when and where.
One thing is for sure, when you take your first Ignite class you’ll wonder if you can take a class everyday — and you totally can!
The Perfect Workspace At Forge
After completing her market research and coming up with the idea for Ignite Cycle, Tiffany began planning. She has spent the last year creating and developing her business model and brand while working out of Forge, a place she says she fell in love with because of its physical space and also the idea behind it.
Tiffany has worked out of the Forge space for a little over a month, and said that she feels like she can be very productive in the space.
What’s an ideal day like for Tiffany while working out of Forge?
“It’s a lot of community, coffee, and skittles,” Tiffany said. “The community is so great, it is really fun being aware of what other people are up to in Birmingham, and it is much more motivating than sitting on my couch with my computer. Forge also has a really great playlist, which is great to work to.”
Check out the original article here!
Member Spotlight |
We are reposting this article from Bham Now- check out the original article here!
You might know who directs your favorite TV shows, but you may not know the mind behind the commercials! Enter Brandon Loper, a local filmmaker and commercial director working out of Forge in Birmingham.
Born and raised in Alabama, Loper graduated from the University of North Alabama in 2005 with a degree in entertainment media production. He lived in San Francisco, California for almost eleven years before moving back to Birmingham with his wife and two kids.
For a creative like Loper, Forge is the perfect spot to manage his projects. From directing his own films to working with big-name advertisers, Loper does it all from his spot overlooking Downtown Birmingham. We hopped up to the 2nd floor of the Pizitz to find out what Loper has planned for the future.
How do you define your work?
I’m a commercial director as my day job, so I partner with advertising agencies, production companies and directly to brands to execute a concept or flesh out an idea. A lot of times, I get a script and they’ll say, “Hey, we’d like you to put your spin on this. What can you bring to the table?” I’ve been lucky enough to do that for brands like Nike, Google, Twitter, Comcast, Starbucks… a lot of brands that have a lot of national recognition.
The heart of it is storytelling, which is why I’m pushing more towards narrative filmmaking. I just finished my first short narrative film that I submitted to Sidewalk. I also submitted the documentary I did for Nike last year, “Still KD,” on Kevin Durant and his run-up to winning the championship.
Where did you get your start?
When I moved to San Francisco, I got an internship in a large advertising agency called Goodby, Silverstein & Partners. I had a boss there, James Horner, who started a young director’s program. This was pivotal in my career because I’d always wanted to direct, but I viewed myself as the guy editing, shooting, writing, and making everything.
I got my first gig outside of the Goodby world directing with producer Dalia Burde exclusively for five years, and her production company produced my feature documentary, “A Film About Coffee.”
When I moved here, I went nonexclusive in an effort to work more with people here in Birmingham. It’s been fun to travel and see the world, but I really want to be home at night.
How long have you been working out of Forge?
Since January. I toured it in August of last year, before it even opened. If I’m in town and not hanging out with my family at home, I’m usually here. It’s great being downtown.
What does a typical day look like for you?
I’ll get here after I take my kids to school, have my second or third cup of coffee, and then go settle into my spot. When I’m not co-working, it’s a headphones-on situation.
Depending on what I’m working on, I’ll take advantage of the phone booth, or one of the conference rooms that you can use for phone calls. I don’t take my phone calls in the middle because usually, I can’t really talk about what I’m working on, so I’ll go there to chat.
How is networking with others at Forge?
Kim Lee, the founder and CEO of Forge, is a major networker. A few weeks ago, we were having coffee in the kitchen, and I was telling her about everything going on. She says, “You’ve got to meet this person! You need to work together.” Later, we were meeting about me directing her TV pilot. There are a lot of cool connections. Working at Forge has been great because we can just pop into a meeting room and whiteboard it out.
What are you up to now?
I’m launching an online film workshop called On Set Prep, and I’m working with someone here at Forge who is helping me do the marketing and sales funnels. I’m really excited about that because I enjoy teaching and being a part of education. My course, On Set Prep, is a boot camp for people to learn to be a production assistant. We’re going to be launching it this month. I’m also looking to partner with local high schools and the Film Birmingham coalition. I’m very excited about what’s happening in the film community in Birmingham.
Loper is just one of the very creative people working at Forge.
Member Spotlight |
Jacqueline Jones is a well-loved Forge member and today we’re reposting this valuable post from her personal blog! Jacqui started her company One Degree MMM which focuses on marketing and branding for small businesses and organizations. We loved this timely post as we change our mindset entering into spring!
Finally, Spring has officially arrived. Never mind the, still, bi-polar weather. It’s here, so says the calendar. Newness in any form is something we as human beings thrive off. We love to start fresh, launch new, and get rid of the old at the beginning of… well, anything. Spring is one of those times of newness, renewal, and restarting.
Many equate spring with gardening. Spring is the time to sow seeds, turn over soil, and create room for new blossoms and growth. Your branding shouldn’t be any different. So, let’s prepare your brand for growth and new heights in 3 steps!
Pick Your Flowers
Take a moment and decide how you want your new garden to look. Landscaping is an art. Marketing and landscaping are very similar during a time of transition. The goal is to take what exists and alter it in a way that makes it more attractive. To prepare our brand for greater things, we must start with a renewed vision. Now is the time to do some benchmarking and decide how you want your refreshed brand to evolve. Don’t just start implementing new things with no forethought. Let’s take a moment to create a full picture before we attempt to start painting. If you’re a One Degree FIRE Starter, you know how important goal setting is to me. I practically mention it in every email I send.
Prepare The Soil
You know how the new grand and fantastic brand will look. GREAT! What groundwork needs to be done for this transition to be successful? Just like in gardening, you may have to take some time to research what you’re putting in the ground. Many skip this step in their business in general. This process is commonly referred to as “investment.” Invest in yourself and your brand. Take that class, hire that service provider, or buy that packaging. Set yourself up for success from the beginning of this new season. Don’t just go plopping stuff in the ground with your fingers crossed and your eyes squinched expecting a miracle. Do the research. Do the work. Do what it takes to see a clear and positive change in your brand. Invest the time, money, and resources you have into your brand and yourself.
Commit To Watering Your Garden
One of my favorite phrases in life is “start out how you plan to hold out.” As you prepare for these new things within your brand’s marketing efforts, commit to seeing them through. You have to be realistic with yourself. No one requires anything of you for your brand, but you. Whatever you choose, be sure you can stay motivated (or employ whatever tactics necessary) throughout the entire season. Your dreams, visions, and plans may get the seed in the ground, but your daily commitment to them are what make them grow into your beautiful garden.
It’s time to get going. March is nearly over. The 2nd quarter of the year is just around the corner. Ready, set, GROW!
Member Spotlight |
Katherine Kobey, a long time corporate executive, decided to change directions and pursue her dream of writing short stories, poems and novels. A Heart of Steel was her first novel published in 2016 and as her readers say “thank goodness it’s a trilogy” so there will be more to read! Set in the South, it’s the story of one woman’s life. Katherine finds inspiration by traveling often and her heart-felt friendships with women over the years.
Katherine on the opening day of Forge!
Who are your biggest influences?
I would say my biggest influences came from family and friends, sharing stories from the heart. We all have a story to tell and we share them with each other every day.
I love to take those memoirs, create the characters and have them come alive on paper.
Who inspired you to do what you’re doing now?
A very special friend; His name was Kenny, who loved being a part of my writing. I would read him what I was working on and he would always put his two cents in; saying no I don’t like that re-write it… we would laugh together. He always told me never stop writing. That special friend still inspires me to write today even though he is no longer with us.
Also, Egla Nora Richey, my BFF. She will often join in creating the characters personality. We’ve had a blast brainstorming on the characters’ next move.
What is your biggest challenge with continuing to write each day?
I would say my biggest challenge with continuing to write each day is the day-to-day obligations. You see, while we spend a lot of time in our imaginary world, writers do have a life, just like the average person who rises every morning and punches a clock. Only we work unusual hours and it’s when the voices of our characters start talking, we start writing. Regardless of the time of day or night and many times it’s for hours at a time.
What surprising lessons have you learned along the way?
The biggest lesson I learned was I needed a course in Basic English again. A fellow author told me to buy “English for Dummies,” which of course I did. Then I thought about it and said ‘heck that’s my editor’s job!’ So I don’t anguish over it anymore. I have a wonderful editor, Marley H. Gibson who teaches me bits and pieces along the way.
Where and how do you work best?
I travel for inspiration and often will stay for several weeks, away from home while writing. I find working from home is not as productive for me unless the voices start talking late in the afternoon or evening. I just recently partnered with Forge and now have an office to report to every day. I’ve been thrilled with the progress I’ve made on finishing my newest Novelette, “A Playful Journey.” Which will release in early December. I’m also continuing the work on my next novel. “Hoping you’re someone I use to know,” with a release date summer of 2018.
“Forge has made it possible to have a place where I can focus on my writing in a quiet and fun environment.”
Inspiration flowing from Katherine’s desk at Forge!
What’s the best advice you’ve ever received?
‘Your intuitive soul is never wrong, so quiet the noise in your mind and listen patiently to your heart.’
Facebook: Katherine Kobey
Twitter: @katherinekobey
Instagram: katherinekobey
Website: katherinekobey.com
“A Heart of Steel.” Trilogy – available on all platforms; Print and Ebook: Amazon, Apple iBooks, Scribd, Kobo, Yuzu, Inktera, Baker & Taylor Blio. Online Retailers: Barnes & Noble, Books a million.
Member Spotlight |
Joy O’Neal is a valuable Forge member and the executive director of The Red Barn in Leeds. If you haven’t heard about The Red Barn, children and adults with disabilities can come to their facility to relax and learn with horses! The Red Barn strives to be a place where anyone can be loved and accepted. Joy’s story and life experience is inspiring, and we wanted to share more about her and this organization that has affected so many.
They serve over 100 individuals each week!
Who are your biggest influences? Who inspired you to do what you’re doing now?
I’ve been incredibly lucky to have so many amazing people to influence my life. I have a huge, close-knit family that have always set a great example of working hard, helping others, and sticking together. We’re far from a picture-perfect family, but I never doubted that I was loved.
In college, I met Julianne and Billy Phillips, known to everyone as “The P’s.” They opened their den to young people every night and loved us all unconditionally. Time in their den changed my life as I struggled through many difficult times as a young adult. Through the P’s, I met Fr. Frank Wade, a Catholic priest who strengthened my faith and taught me how to incorporate it into every day life.
All five of our children rode horses when they were growing up, so I’ve seen first hand how horses can help children. I was inspired by Anita Cowart to start a therapeutic riding agency that would help children with disabilities and special circumstances learn to work with horses since there are limited opportunities available to them.
“I see The Red Barn as the combination of the faith, hope and love that I learned from these influences in my life.”
What is your biggest challenge with continuing The Red Barn each day?
Raising the money to keep everything going. I’m sure this is the case for almost every nonprofit though. There’s such an incredible demand for our services with a long waiting list for children to participate. Before we can even think about serving more children, we have to raise the money to serve our existing students. Almost every day we get a request from a family or organization wanting to receive our services, but we have to just keep adding them to the waiting list because we can’t afford to expand. And, that makes me feel a lot of pressure because I know how much their lives would be changed if we could just get them in our programs.
What surprising lessons have you learned along the way?
Things that may seem bad or frustrating at the time often can turn out to be okay in the long run. For example, one year we were going to do a lot of work to our pastures, but the person doing it had to back out at the last minute due to his equipment breaking. I was so annoyed because I had really wanted to do this project. Since there was only a limited amount of time to get the work done, we had to postpone the project. A few weeks later there was a huge storm that would have destroyed the pasture work we had planned to do. So, in the end, the broken equipment kept us from doing work that would have been ruined by the storm. At the barn we refer to those types of annoyances as, “pasture rotation frustrations” to remind ourselves that sometimes a disappointment can be a blessing in disguise.
Where and how do you work best?
I can work pretty much anywhere, but I think the right environment helps facilitate the best work. Obviously, much of what I do needs to be done physically at the barn. But, sometimes I need a place like Forge where I can be focused because it’s easy for me to get distracted or interrupted at the barn. I also think a change of scenery helps re-charge my brain. Plus, it’s much easier to meet folks who work downtown at Forge rather than asking them to drive out to the barn.
Whats the best advice you ever received?
My grandmother had to drop out of school to help care for her family, but she always talked about how grateful she was that she learned to read because then she could teach herself anything she wanted to know. She died many years ago, but I can still hear her telling me to read and learn as much as I can.
Thanks to Joy for working so hard to establish this amazing organization and serving so many in need. We love having you as part of the Forge community!
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