Need outdoor design inspo? Tips + tricks from John G. Wilson of Birmingham-based Golightly Landscape Architecture

Need outdoor design inspo? Tips + tricks from John G. Wilson of Birmingham-based Golightly Landscape Architecture

Get to know John G. Wilson, a Forge member, Birmingham native and landscape architect with Golightly Landscape Architecture. See pictures of his gorgeous designs, and find out where the name Golightly comes from (*Spoiler Alert: It’s not Breakfast at Tiffany’s). Plus, three essential questions to ask before hiring a landscape architect!

 

Meet John G. Wilson, the Hands Behind Golightly Landscape Architecture

John Founder of Golightly Landscape Architecture in Birmingham. He started his business in 2004 after a decade of working in the field with other talented landscape architects around the Eastern United States.

Over the span of his nearly two-decades-long career, John has worked on countless projects around the U.S under a multitude of studios and firms. But almost a decade ago, he found his way back home to Birmingham, where it all started. 

 

What’s in a Name: Golightly Landscape’s Influences + Early Starts

Growing up, John was introduced to drawing and painting by his mom. He’d watch her doodle while she was on the phone, and she eventually taught him to draw and paint.

“My mother’s maiden name is Golightly, and it’s my middle name. That’s where the name comes from.”

John Wilson

John’s style is natural, but when it comes to the client, he lets the project speak for itself. 

According to John, he gets his design ideas from the existing architecture of a home, the client’s needs and the parameters of what the site will allow. They often use native plants, sustainable materials and natural hardscaping (materials like wood, stone, etc. for paved areas, driveways, walkways, etc.) in their designs.

You can find his work in 80+ residential gardens from Maryland’s east coast to Pensacola Beach, Florida.

 His projects range in size from intimate gardens to entire estates. And in Birmingham, you can find a recent project at The Altamont School’s Lily Field—their soccer field named after Lily Rushton who passed away in 2009. There he designed a gateway into the field. 

“It was really rewarding to be working with the family, knowing what it was about and who it was for. And it was finished just in time for them to host a wedding reception at the field for one of Lily’s siblings.” 

John Wilson

A couple of his influences include the Landscape Architect Russell Page and Wolfgang Oehme—one of the founding principals at the Washington DC firm, Oehme van Sweden & Associates, where he worked for four years.

On Wolfgang Oehme/Oehme van Sweden & Associates Inc.:

“He/They taught me to have fun with plants, introducing me to a whole world of plants that are often overlooked. With each client I try to get them to use this influence: to take some chances with plants, and as the framed picture of Wolfgang on my office wall says, ‘Plant Different’.”

John Wilson

3 Essential Questions to Ask Before Hiring a Landscape Architect From John G. Wilson himself

Can you take me on a garden tour of some of your projects?

This will allow the client to see some of their work in person. As well as provide time together to get to know each other. In residential design it is important for the LA (landscape architect) to know how their client lives:

 

  • Are they ‘gardeners’, flower arrangers, do they have pets, children, ect.
  • Ideally this is a long term relationship that grows as the garden grows, the family grows, and interest/ needs change.

What is your design process and how do you structure your fees?

It is important that parameters are set on both ends of what to expect financially. I will not start a project until I have a signed contract in hand. My proposals outline my design process through phases and what is provided for the proposed fees. It includes:

 

  • detailed notes on specific items/project elements discussed at the first meeting
  • a clear explanation of what is not included and would be considered ‘additional services’ such as zoning board presentations or hand tagging plant material

I am not very good at visualizing designs through architectural renderings, how can we verify I truly understand what you are proposing?

LA’s have years of experience reading architectural plans, but often our clients do not. Bridging that gap early in the process is important. Our firm tries to establish early what means of visual communication is needed to clearly describe our intentions. Alternate methods we employ to compliment our plans include:

 

  • garden tours
  • image boards of plant material, paving material, and similar spaces and garden elements such as fences and gates
  • as needed 3 dimensional renderings (which may be considered an additional service)

 

Why Forge is the Perfect Fit

Before he snagged his office at Forge, John worked in an office on Morris Avenue. Surrounded by lawyers, he knew he needed somewhere more creative—Somewhere he could grow. That’s when he found Forge, the co-working space above The Pizitz Food Hall. 

 

It was perfect for John because it was buzzing with other creatives and small businesses—and two years later, it still is! At Forge he’s been able to network with and learn from other local movers and shakers. The downtown location was just an added bonus.

 

Think Forge could be the perfect fit for you too? Find out more about them here

To see more of John’s work, check out his portfolio here, or find them on Instagram @golightlylandscape!

Member Stories: Krystal Pino with Nomad Tax

Member Stories: Krystal Pino with Nomad Tax

One of the best things about Forge is the diversity in our community- so many different companies and career paths. Krystal Pino joined the Forge family a few months ago and she has such a unique story! Read more about her company and how it allows her to travel the world!

1. Tell us a little bit about what you do!

I run Nomad Tax, a tax consulting firm for individuals and small businesses with a focus on digital nomads.

2. Tell us about your professional journey and what personal experiences led you to start Nomad Tax.

 

The first 10 years of my career were pretty vanilla.  I went to school, got the internships, took the exams, worked in the firm, etc.  A little over two years ago, I was having drinks with a friend and he was telling me about a friend of his that was going on this work/travel program – 12 cities in 12 months, all over the world.  I was intrigued, so I applied and got in.

 

I left my cushy job, sold everything I owned and hit the road.  I worked remotely while traveling to 33 countries in 2 years, and I noticed along the way that there were a lot of location independant workers like me that were looking for tax advice.  Eventually it became to much to ignore, and I started Nomad Tax to serve the community.

3. You told me that you have worked in coworking spaces all over the world- tell us about one of your favorite cities you’ve lived in and why.

 

This is such a hard question to answer!  There are so many beautiful places in the world, and they all offer something different!  I guess I find myself drifting back to Mexico City, Cape Town and Medellin the most.  All three are full of friendly people, great food, green spaces, and are cities with easy access to a lot of outdoor activities.

4. Whats your day-to-day like?

 

Every day is a little different, as I’m sure most of you reading this can attest to.  I do like to have a slow start to my day… sleep in a bit, make some breakfast (scrambled eggs with Tabasco), do prelimiary email checks and prepare for my day.  After that I’ll hop on my scooter and make my way to the coworking space, where I spend the majority of my day on the phone consulting with clients.  Around 1430 I realize I’ve forgotten to eat, but I hit the gym (Wheelhouse Academy) around 1530 most days, so I’ll snack on something instead (or get a burger and tots from The Standard, although I never finish my tots). 

 

After the gym, I circle up on items left from the day and make a list of what needs to be tackled the next day.  Once I close my laptop, I like to hop on my scooter for a ride through Railroad Park, a beer at one of the breweries, or take in a Barons game.  If I’m feeling particularly introverty, you’ll find me buried in a book, most likey Stephen King or Gillian Flynn.

5. Why did you recently decide to move back to Birmingham?

Moving countries every 3-6 weeks on average can wear on your soul.  You’re constantly in the growth zone as you put yourself in new and  uncomfortable situations as a way of life.  I knew I needed to take a break for my own emotional and mental health, plus slowing down would give me a chance to really focus on building Nomad Tax.  I considered Mexico City, Chiang Mai, Lisbon, or maybe Sofia as good spots for this, but when I visited Birmingham for a few weeks while deciding, I realized how much I missed this city and the people in it. 

 

My standards for quality of life are pretty simple: good food, good people, good wifi.  Birmingham fits that mold, so here I am! At least for the next few months… then I’ll be off to go around the world and back again. 

Member Stories: Madison Kerns with Urban Avenues

Member Stories: Madison Kerns with Urban Avenues

Our coworking space is full of diverse members in many different sectors of business across the city. We even have a few nonprofit organizations! Madison Kerns works with Urban Avenues. Urban Avenues exists to bring together different Birmingham communities by inspiring people to be curious and make beautiful things together.

1. Are you from Birmingham? What gave you the passion to work for Urban Avenues and pour into the city of Birmingham?

I’m originally from Tennessee — just North of Nashville. I decided to move to Birmingham for college back in 2011 and immediately fell in love with the city. The vision for the restoration of the city was so apparent and I wanted to be part of it. While I was earning my Entrepreneurship+Management degree from Samford, there were plenty of opportunities to engage with nonprofits and socially-minded businesses in Birmingham, but I was drawn to Urban Avenues and the ways they utilize creativity as a bridge for the various communities.

Five Loaves was particularly exciting to me; I grew up in my family’s restaurant in TN and personally had a passion for social entrepreneurship — Five Loaves was the intersection my past and my passion! I volunteered with them for a few years while I was working as an executive recruiter and officially joined the Urban Avenues team last year. 

2. Whats your day-to-day like?

It seems like every day is different with this job, which I love. I mostly focus on our venture Five Loaves, which equips high school students with culinary and leadership skills so they can create pop-up dinners that bring the city together.
Some days are spent creating a curriculum for training nights so students can learn culinary skills and skills that are relevant regardless of which career they choose (e.g., learning project management and using it to figure out how to execute a meal). Other days could involve meeting with schools, chefs, other nonprofits, and finding ways to partner in ways that will further the city!

 

3. How have y’all seen Birmingham communities and people experience change through events like Five Loaves and Fish Camp Films?

Five Loaves and Fish Camp Films both involve training students so that they can serve the city, which means I spend a lot of my time with high schoolers. I love seeing them form strong bonds as a team. This month, we had students from four different communities/schools across the city and it was incredible to see the ways they bonded but also became students of one another. It’s the perfect example of what we hope for our city: true growth because everyone has both a seat and a voice at the table.

4. Why did y’all choose to work from Forge this summer?

We’re so happy to be at Forge! Our team has grown this summer with two interns, so our search for an office was inspired by our need for space so everyone could work together! When we toured Forge, we knew it was the perfect choice. Being here allows us to be fully immersed in the city and interact with all the innovators that call Forge home. 

5. Do y’all have any upcoming events you’re looking forward to?

We’re currently developing our pop-up dinner schedule for the Fall 2019 season! These are part of our City Series and are a great way to see our students cohost an unforgettable dinner with some of the city’s greatest chefs. If you want to see details as they’re released, follow @five_loaves on Instagram or subscribe to our newsletter (for early ticket releases) at fiveloavesbirmingham.com

Birmingham interior designer Stanley Stevenson Jr. chases entrepreneurial dreams at Forge

Birmingham interior designer Stanley Stevenson Jr. chases entrepreneurial dreams at Forge

Stanley Stevenson Jr. is not your typical interior designer in Birmingham. Find out how the husband and father of three is blazing his own trail in the interior design world.

 

The Journey to Stevenson Design

 

Stanley Stevenson Jr. started in the industry working at a local outdoor furniture company in the design department. There, he gained knowledge under seasoned designers by designing 3D furniture models and space planning for the company. He didn’t know it at the time, but this extensive experience would lay the groundwork he’d need for his future business.

 

Although he enjoyed the work, he knew he eventually wanted to form his own design company. So ten years ago, he took his first baby step and began the process by reading self-help books, researching and taking note of what worked and didn’t work for others.

 

He even started a blog, DaddyBe, about “living life on your own terms” in entrepreneurship. The blog took off, and now he’s also podcasting about his endeavors.

“The blog and podcast are my way to get my thoughts and ideas down about going through my entrepreneurship journey. It also lets me share my vision for my company,” said Stevenson.

 

Aspiring to Full-Time Entrepreneurship

 

In 2018, he set a time limit, giving himself six months to quit his day job. It was actually his wife, Kelley, that ultimately gave him the final boost of encouragement.

 

“She told me ‘You’re podcasting and blogging about starting your business, so do it!’ Once I knew I had her support and our family was all on the same page, I knew it was time to for me to start taking my plan seriously,” said Stevenson.

So on March 8, 2019, he left the security of his day job to pursue his dream of becoming a full-time interior designer and CEO of Stevenson’s Design.

 

“It was a scary jump—and I felt liberated, confident, scared and pumped all at the same time,” said Stevenson. “It is truly amazing the increase focus and creativity I’ve had since being able to devote my energy to this full time.”

 

Working From Forge

 

He started to work from Forge, the downtown co-working space at the Pizitz in 2017. Initially, he signed up for Forge’s after-hours plan. This allowed him access to the building during nights and weekends for a lower rate.

 

“What I can get done in two hours working at Forge takes me an entire week to do at home,” said Stevenson. “My workflow is smoother because I’m not distracted and I can focus on the task at hand.”

 

He’ll soon upgrade to a round the clock package at Forge granting his access to the co-working space 24/7.

 

Function + Aesthetic

 

 

Like every interior designer, Stevenson has a favorite go-to design aesthetic. Although he doesn’t put himself in a box stylistically, he describes his as mid-century modern.

 

Designers with such tastes are a dime a dozen in Birmingham. What sets him apart from others is his laser focus on utilizing space and function of a room. This is something he learned to do well while working in the corporate world, handling logistics, space planning and running a distribution center fast and efficiently.

 

“I carry that experience with me, and I want to first and foremost make the space something that people can use effectively,” said Stevenson.

 

On the residential side, he said it’s all about getting to know the family he’s working for and observing how they use the space. Oftentimes, he’s able to go into a house and create more useful space by simply moving things around.

Commercially, he said it’s again about the effective use of space, but also about the bottom line for the commercial client.

 

“I like to fix functionality problems, and make environments more holistic. I have a business mind that will always thing about how to design space to run fast and efficiently, keeping the big picture in mind.”

 

Stevenson’s Business Plan

 

Stevenson, who went to design school at Virginia College, studied both interior and graphic design in school. Once he started working, he realized many clients he worked for needed both graphic design and interior design work. Wanting to provide efficient solutions for his customers, he decided to incorporate both into his business.

“By offering both graphic and interior design, I’m able to offer an aestetic flow to clients, and they get the same look both with their logo, web design and interior design.”

Stanley Stevenson

The double design feature makes his business unique in Birmingham’s design world.

This, he said, allows him to help customers build a more cohesive brand image.

 

Stevenson’s Advice: Ignore Your Fear of Failure

 

Three weeks in to his giant leap to solo entrepreneurship, Stevenson says he’s confident he made the right choice to pursue growing Stevenson designs. He’ll take the NCIDQ (National Council for Interior Design Certification) exam in April, which  is the industry’s recognized indicator of excellence of design principles and commitment to the profession.

 

After that, he’ll continue to blog and podcast while growing his expanding client base for Stevenson Design.

 

“I always grew up thinking there is honor in working for somebody else, that that predictable lifestyle and fixed income was the way to go if you had a family to help support. Don’t let fear be the reason for not taking the step to go for it,” said Stevenson.

 

Dary Goodrich, Chocolate Products Manager at Equal Exchange, on fair trade and their new 92% Total Eclipse Bar

Dary Goodrich, Chocolate Products Manager at Equal Exchange, on fair trade and their new 92% Total Eclipse Bar

Bham Now recently featured Forge Member Dary Goodrich in an article- we’re reposting that content here! Read more about Dary’s role with Equal Exchange and why he works from Forge. 

 

Think about what’s in your pantry right now. Any coffee? Tea? Chocolate? Do you know where it came from? And I don’t mean which Birmingham grocery store. How was it made? Who’s hands touched it before yours? How much time was spent growing, cultivating and preparing that singular product for you to enjoy? And what benefits did the farmer whose energy, time and hard work went into making it get?

 

These are questions Equal Exchange wants to help answer by bridging the gap between producers and consumers—making sure more benefits get back to farmers who are growing the food we eat.

 

So, I sat down at Forge with Dary Goodrich, the Equal Exchange Chocolate Products Manager, to learn more about their mission and find out how Birminghamians can get involved.

Who is Equal Exchange?

 

 

Equal exchange is a fair trade for-profit worker-owned, cooperative based in Massachusetts. So, let’s break that down:

  • Fair trade = a way of doing business with developing countries to ensure fair prices are paid to producers for their products. Learn more about that here.
  • Worker owned co-op = “An alternative for-profit structure based upon standard democratic principles.” All of the employees own an equal portion of the company and receive equal share of any profits or losses. The “worker-owners” elect and serve as 6 of the 9 board of directors who hire/supervise management.
  • Other aspects to the co-op = They believe in one-person/one-vote equality at the governance level; open access to information/open-book management; free speech; and the equal distribution of resources/income.

 

“It’s an organization doing development but in a very different way…we’re going to change the business structure so that more is getting back to people who need it the most.”

Dary Goodrich

As one of the largest and earliest formed worker co-ops in the United States, Equal Exchange is comprised of roughly 130 worker-owners located all across the country. They got their start in coffee, pioneering the fair trade of that product in the U.S. Since their start over 30 years ago, they’ve expanded into tea, sugar, bananas, avocados, cocoa and chocolate. Which brings us to Dary.

 

Meet Equal Exchange’s Chocolate Products Manager 👋

Side Note: I mean, let’s take a moment to appreciate this job title… *rethinks entire career path*

“I was interested in the intersection between the environment and social justice, and food as a way those pieces come together.”

Dary Goodrich

After graduating, Equal Exchange had an opening—the perfect fit for Dary. And now, 17 years later, he’s running their chocolate program which includes cocoa products and chocolate bars.

“I’ve been able to grow this program. It’s very entrepreneurial—just figuring out what’s next? What are the right products? How do we think about where we should be going? And that’s always very exciting work.”

Dary Goodrich

With 100+ worker-owners, it’s not always easy—but it’s definitely worth it. 

“It’s making sure everyone is feeling educated enough and up to speed on the issues so that you as a group can make a big decision. Sometimes it can be slow to change, but it’s something we’re always trying to practice, learn and do better.”

Dary Goodrich

The Rewarding Part Isn’t Just the Chocolate

 

 

Travelling 3-4 times a year to visit farmer partners all over the world is another exciting part of Dary’s job.

 

 

“I feel so lucky that I get to actually go and visit farmers who grow this crop. I think people are very disconnected from where their food comes from. For me to see the reality of the work and struggles they have just to make a livelihood and build a community—especially with this crop (cocoa/chocolate) that’s often defined by the international market and depersonalized or commoditized—is an exciting piece of the job.”

Dary Goodrich

Where’s Home Base? 

When he’s not travelling, you can find Dary at Forge—the coworking space above the Pizitz Food Hall. But this isn’t his first coworking experience. Before moving to Birmingham, he worked in a co-working space in Atlanta, and before Forge, he worked at Innovation Depot downtown.

“A friend of mine connected me with Kim, and I talked to her about this idea… we kept in touch as she was still in the business development phase of this. When she launched I was like, yeah I’m in. Sign me up.”

Dary Goodrich

The best part of working at Forge, according to Dary, has been the community.

“I really enjoy being able to come to Forge to be around other people doing a wide range of work. It’s great to learn what other members are doing and to take advantage of their expertise through some of the educational events hosted at Forge.”

Dary Goodrich

Now, Back to the Important Stuff… Chocolate 🍫🍫🍫

What’s Dary’s current favorite? The new 92% Total Eclipse bar.

 

“It’s a really approachable and well-balanced bar for such a dark bar and I am excited that we are using beans for the first time from farmers in West Africa, specifically from Togo.”

Dary Goodrich

They’re brand new and not in stores yet, so we’ll keep you updated! And you can find Equal Exchange chocolate products in Birmingham at Sojourns Fair Trade, Whole Foods and Target, or shop all products online here!

 

Get Involved 👏

Feeling inspired and want to invest in a good cause? Get involved with Equal Exchange—they need your support. Who knows… you might end up at Forge working beside Dary. Bonus: lots of chocolate would be involved.