Forge News and Updates |
Forge is happy to welcome Rosie Stafford Smith! She is the Founder, Principal Consultant of the Stafford Smith Group.
In addition to your job title, tell us a little bit about what you do/your company does.
We help busy social impact leaders turn their big ideas into feasible, funded strategies.
Most often that looks like working around the US with 1) nonprofits and their boards on strategic planning, 2) donors to invest their philanthropic dollars, or 3) companies to design and/or execute community programs aligned to their values.
The heart of what we do is helping resources–ideas, funding, strategy–connect with the people and places it can have the greatest impact.
What is your favorite part about your job?
The creativity of continuing to reinvent ourselves; we are always learning what works–and doesn’t. It’s energizing not to feel stuck but to feel like there’s a puzzle we’re continuing to solve for ourselves and our clients.
What made you decide to join Forge?
Our team is growing, and we were looking for a place to gather and collaborate in person without being in the middle of a coffee shop or library.Our team is growing, and we were looking for a place to gather and collaborate in person without being in the middle of a coffee shop or library.
What is your favorite thing about Forge?
The location and natural light–love being close to so many of our clients and not feel like we’re in some soulless building.
What is your favorite spot/place to work at Forge?
Our office or the communal space with the white board.
What are your favorite tech tools to get your job done or keep your life organized?
Loom for sharing processes/feedback with the team.
Is there a product you cannot live without?
My airpods
What is the last show you binge-watched?
Lupin
What is your ideal weekend in Birmingham?
Delicious coffee from June and breakfast at Lady Bird tacos, time at Red Mountain park hiking with my family or a workout at X4, reading a book on my porch, grabbing a cocktail with friends at Juniper, home in bed by 9:30pm.
Forge News and Updates |
In the heart of Forge’s collaborative workspace, ideas are evolving, and businesses are flourishing. We want to shine a spotlight on five exceptional members who are leading the charge with their exciting ventures. From tech startups to creative agencies, our diverse community is a hotbed of talent and innovation, and these entrepreneurs exemplify the spirit of success that permeates our coworking space. Join us as we take a closer look at the stories of these remarkable individuals and their businesses, and discover how Forge serves as the launchpad for their inspiring journeys.
Vero Skills
The aim of Vero Skills is to train disadvantaged individuals in values-driven corporations’ unique entry-level qualifications to resolve the tech talent deficit facing America. Vero Skills provides underserved students access to on-demand training and mentoring by top industry professional software developers who work for the biggest companies in the world.
By working with their community partners, Vero Skills aims to help every student overcome the barriers they face and achieve their goals of entering the tech industry.
Project EMS
Project EMS motivates and supports under-resourced students from multiple socioeconomic demographics on their journey towards a successful academic education. Project EMS, Inc. is a 501(c)(3) tax-deductible nonprofit organization that believes they can create a future in which every student will have equal access to educational resources and opportunities.
Project EMS hosts a STEAM Camp in the summer! (STEAM represents STEM plus the arts – humanities, language arts, dance, drama, music, visual arts, design and new media.) Project EMS, Inc. proudly hosted their Second Annual STEAM Camp, immersing students in an exhilarating week of hands-on learning. From suturing and dissections to 3D printing, rollercoaster dynamics, and drones, the campers had an incredible experience!
Golightly Landscape Architecture
John Wilson of Golightly Landscape Architecture has been a member at Forge from the very beginning! From tidy courtyard gardens and exterior renovations to master plans for new construction and estates, Golightly Landscape Architecture provides comprehensive and site-specific designs that draw their clients into the garden.
From master plans for new construction and estates to courtyard gardens and exterior renovations, Golightly Landscape Architecture has designed more than 80 residential gardens in Birmingham and beyond. Check out some of their work here.
Stafford Smith Group
The Stafford Smith Group prides themselves on helping busy social impact leaders get their ideas out of their heads and into the world. Rosie Stafford Smith has a knack for simplifying complexity and she has a lifelong commitment to social justice. Rosie works with a variety of leading families, nonprofits and companies across the United States.
The Stafford Smith Group has worked with clients like Jones Valley Teaching Farm, Protective Life and United Way. They most often are hired for strategic planning, philanthropy advising and strategy coaching.
AMZ Atlas
At AMZ Atlas they have a depth of knowledge and singular focus on Amazon that allows them to create more value for their clients- clients who are in desperate need of hyper-focused Amazon services.
The AMZ Atlas team is made up of strategists and tacticians, from former brand managers with hard-earned Amazon success, to specialists who live and breathe the world of Amazon commerce, and veterans in areas like retail pricing, inventory, brand protection, and operational experts who thrive on efficiency.
At Forge, innovation and collaboration thrive, and the stories of these remarkable businesses serve as a testament to our community. From empowering underserved students through tech training to inspiring the next generation of scholars with STEAM education, and from crafting beautiful landscapes to catalyzing social impact, these entrepreneurs are not just building businesses; they’re shaping a better future.
As we continue to grow together within our collaborative workspace, we’re inspired by our Forge members. We can’t wait to see what the future holds for them and all the other incredible members who make our coworking space a hub of innovation and success.
Forge News and Updates |
Meet Forge Member Ellen Skrmetti!
What is your job/title?
Writer/Content Creator
In addition to your job title, tell us a little bit about what you do/your company does.
I’m under contract with Worthy Publishing an imprint of Hachett Book Group to bring my Instagram content to life with a book titled “Hey Jesus, It’s Me.” In addition to creating content, I’m also developing my stand up show.
What is your favorite part about your job?
It’s all like living in a dream. I can’t believe that I’m able to make a living from my writing and comedy.
What made you decide to join Forge?
My husband works from home and I need a distraction free zone so I can write. I joke that 2 hours at Forge is like 6 hours at home.
What is your favorite thing about Forge?
I love the people and feeling like I have a real job!
What is your favorite spot/place to work at Forge?
Catch me in the cubes!
What are your favorite tech tools to get your job done or keep your life organized?
I love to stay as low tech as possible. As long as I have a Google Calendar – I’m set.
Is there a product you cannot live without?
My phone. It’s how I record my content and track my analytics.
What is the last show you binge-watched?
I haven’t been the same since Snowfall and Succession ended. I’m not sure I can watch TV again.
What is your ideal weekend in Birmingham?
I cannot wait to spend my weekend with my husband on the grill and football on the TV and our kids playing in the backyard!
Be sure to follow Ellen on Instagram for some hilarious content!
Forge News and Updates |
In this blog post, we’ll delve into the art and science of navigating the newest changes to the LinkedIn algorithm to elevate your presence on LinkedIn, connecting you with opportunities, clients, and partners. Donna Gilliland of MOSTraining came to Forge to teach a Lunch & Learn about harnessing the power of the LinkedIn algorithm. Whether you’re a seasoned LinkedIn pro or just starting your journey, these insights will empower you to make your mark in the digital professional landscape.
The LinkedIn algorithm changed in March 2023. The algorithm determines what content is sent to its userbase. What does the LinkedIn algorithm reward? What does it punish? Let’s delve in!
LinkedIn users are saying “I want to better at what I do.”
~ Daniel Roth, Editor in Chief, VP at LinkedIn
Quality and Low-Quality Algorithm Signals
- Engagement: quality comments are a positive signal whereas a simple click of like isn’t. Think of holding a conversation when you comment. What does that look like?
- A lackluster comment: “Good Job”
- A meaningful comment: Yes, our team uses ChatGPT too. It has been a great tool for our sales agents. Here are a few prompts we have found useful.
- Appropriate use of hashtags: Three to five is considered best. Make sure they are content relevant. If you start using too many hashtags and meaningless ones that is a poor-quality signal to the algorithm.
- Encourage interaction from your connections by asking a question.
- Too many misspelled words signal a low-quality. Make certain you proofread.
- Tagging etiquette: only tag people in your post where it makes sense! Don’t be an over-tagger.
A couple quick tips from Alice Xiong, Director of Product, LinkedIn Search on what people say they want to see more of.
- Content posts that increase knowledge and gives advice.
- People want to feel connected with others.
- Help in discovering the right opportunities.
LinkedIn is now evaluating your authority, which is why it’s important that your profile aligns with your expertise. It might be time for you to do a LinkedIn profile refresh.
“We are looking to see that you are building community around content, and around knowledge-sharing that you are uniquely qualified to talk about,” ~ Daniel Roth, VP at LinkedIn
Tips to Increase Your Posts’ Visibility:
- Engagement with relevant content
- Follow relevant profiles
- Connect with your target audience
- Post valuable content
- Use relevant hashtags
- Create and share video content (you could potentially get more visibility if you upload the video rather than link to an external website, like YouTube.)
- Engage in LinkedIn groups
- Leverage LinkedIn analytics on your post engagement
Below is a suggested learning resource from Donna about the recent LinkedIn Algorithm changes.
Donna Gilliland’s enlightening Lunch & Learn session here at Forge has shed light on the nuances of LinkedIn! To enhance your visibility and make a lasting impact on this platform, be sure to engage with relevant content, follow profiles that inspire you, and create valuable contributions to the LinkedIn community. By embracing these principles and staying attuned to the evolving landscape, you can harness the power of the LinkedIn algorithm! Be sure to follow Forge and join us for upcoming events!
Forge News and Updates |
Fa la la la la! It’s that time of year! We asked some of our Forge Members to share what books they have enjoyed in 2022 that the business person in your life may enjoy!
Use this gift guide to purchase a book for yourself or for someone else!
The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni
“An organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health–complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone.”
Making Vision Stick by Andy Stanley
“There are lots of books about discovering or developing a vision for your organization, but this one is about making that vision endure the corrosion of time and complexity–how to make your vision stick. Influential author and pastor Andy Stanley reveals the reasons why leaders’ visions often falter, and he delivers 5 in-depth strategies so that you can dodge the pitfalls:
- How to state your vision simply.
- How to cast your vision convincingly.
- How to repeat your vision regularly.
- How to celebrate your vision systematically.
- How to embrace your vision personally.
Many of us have good ideas, even great ones. The difficult part is putting them into practice and keeping that vision clear and visible to your organization–whether that’s a business or a church–when there are so many things in the day-to-day living of that vision that can distract from it. Making Vision Stick offers valuable, practical tips and case studies. This is a book you’ll want to highlight and dog-ear and pass around as you learn how to propel your organization toward the vision God has granted you. Vision is about what could be and should be, but life is about right this minute. The test of a true leader is in keeping that vision on track, day in and day out.”
Book 3: Recommended by Drew Kirk, VP of Finance at AMZ Atlas
7 habits of highly effective people By Stephen Covey
“With Sean Covey’s added takeaways on how the habits can be used in our modern age, the wisdom of the 7 Habits will be refreshed for a new generation of leaders. They include:
Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win/Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw.”
The Doodle Revolution: Unlock the Power to Think Differently by Sunni Brown
“Sunni Brown was named one of the 100 Most Creative People in Business and one of the 10 Most Creative People on Twitter by Fast Company. She is founder of a creative consultancy, an international speaker, the co-author of Gamestorming, and the leader of a global campaign for visual literacy called The Doodle Revolution. Her TED Talk on doodling has drawn more than a million views on TED.com. Her work on visual literacy and gaming has been featured in over 35 nationally-syndicated news programs and reported on in The Wall Street Journal, CNN.com, the BBC, Fast Company, Inc. Magazine, etc. She lives in Keep Austin Weird, Texas.”
Book 5: Recommended by Jeremy Adams owner & CEO of Southern Heritage Consulting
It Take the Stairs: 7 Steps to Achieving True Success by Rory Vaden
“How do successful people achieve results? In short, they do it the old-fashioned way, with focus and self-discipline. Popular speaker and strategist Rory Vaden presents a simple program for “taking the stairs”—that is, resisting the temptations of “quick fixes,” eliminating distractions, and transcending personal setbacks in order to reach your goals.”
Books 6 and 7: Recommended by Kim Lee, Founder and CEO of Forge
Excellence Wins by Horst Shulze
“Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.”
Extreme Ownership by Jocko Willink and Leif Babin
“Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership–at every level–is the most important factor in whether a team succeeds or fails.”
Happy Holidays!!
