Forge News and Updates |
This year it feels more important than ever before to shop local for the holidays. Small businesses need our support in 2020 and thankfully there are so many amazing shops around Birmingham. We’ve curated a gift guide for everyone your list.
Just remember these are gifts and not meant for you (but we won’t tell anyone if you decide to gift yourself).
For Someone With a Sweet Tooth:
Birmingham Candy

Our neighbors at Birmingham Candy Company have created a hometown candy store that everyone in Birmingham can be proud of. They’ve got every sweet you can dream of from caramel apples to fudge and truffles. Buy someone special a gift card or stop in The Pizitz Food Hall and fill up a box of goodies!
Chocolata

Chocolata uses single origin chocolate that is ethically sourced 100% from Latin America and they have so many unique flavors for you to try! If you’ve never stopped by their quaint shop on 2nd Ave. N, it’s a must see. They even have holiday gift sets that you could easily grab!
Big Spoon

Big Spoon Creamery is a small batch, artisan ice cream company and you can tell they are seriously passionate about their craft. The Big Spoon menu always focuses on seasonal flavors with local ingredients.
For Someone Who Loves To Workout
Three15

THREE15 is a workout experience combining 15 minutes of cycling, 15 minutes of barre, and 15 minutes of strength training, into one, high-energy studio fitness experience. They have locations in both Homewood and downtown. Purchase a gift card for your exercise lover friend or family member!
Ignite

Ignite is Birmingham’s only boutique cycling studio! Their main studio is in Pepper Place but they are currently offering open air rides down the street at Sloss Docks. Ignite’s Home for the Holi-Slay Series is available to students and faculty in school outside of Birmingham. Choose from 6 weeks Unlimited Rides for $125 or 3 weeks for $69.
True40

True40 is a boutique fitness studio that provides a 60 minute balanced body, low-impact workout suited for all ages and fitness levels. True40 is located in The Battery and Cahaba Heights. They even have At Home Workouts available on their website!
For the Health Food Lover
Nourish

Nourish Foods is founded by Mary Drennen and Tiffany Vickers Davis- two chefs who wanted and saw a need for healthy, fresh, creative, direct-to-customer food choices. Buy a gift card and your loved one can enjoy chef prepared, southern inspired food that’s delivered right to their door!
Blueroot

Blueroot sells delightful, delicious, and nutrient-dense food for those on the move — because they believe no one should have to sacrifice quality or nutrition for convenience. Give the gift of clean, plant-forward food that can be grabbed on the go!
Harvest Roots

Harvest Roots recently opened their Avondale location and it is definitely worth checking out! Harvest Roots Kombucha is about ingredients, freshness, and innovation. Never too sweet, never too tart. But they don’t have just kombucha- they also have house kimchi, pickles, popcorn and much more. Gift a snack or a kombucha growler to a friend this holiday season!
For Someone Who Needs to be Pampered
FancyFace Bham

Fancy Face is a clean beauty facial bar located in Southside. Facials are designed to give you refreshed skin with no downtime in 30- 45 minutes so it’s an easy way for you to treat a friend! Purchase a gift card on their website or easily schedule a facial for them.
Life Touch Massage

Who doesn’t need a massage in 2020? Give the gift of relaxation and support a downtown Birmingham business at the same time! Life Touch Massage has a wide range of services from deep tissue massage to pregnancy massage and full body scrub!
Shea Shea Beauty and Brow

Shea works right here at Forge as an esthetician and makeup artist. We have seen first hand that Shea has a devoted clientele and lots of rave reviews for her work! Shea Shea Beauty & Brow is a great way to pamper yourself or a friend.
For Someone Who Loves Local, Unique Gifts
Square One Goods Co.

Square One Goods is filled with so many fun, local goods. You can find jewelry, stationery, cards, books, candles and much more. No matter who you’re buying a gift for, you can find something unique at Square One Goods.
Trove Design Shop

Located in Woodlawn, Trove offers a carefully curated selection of “treasures” with an emphasis on craftsmanship and design. If you’re looking for antiques, home decor, aromatherapy goods, books or jewelry, Trove has it all! Right now Trove offers curbside pickup and free local delivery so you can still safely shop.
For the Plant Lover in Your Life
Botanica

Botanica has an amazing selection of tropical and desert houseplants along with unique pots! One of the best parts: Botanica’s plants can be shipped nationwide so you can send them to friends and family who aren’t local. The staff is knowledgeable and helpful if you have any questions about which plant would work best for you.
House Plant Collective

House Plant Collective is Birmingham’s pop-up plant store! They are based out of a renovated (very Instagrammable) school bus with events throughout the city. HPC staff is eager to teach you about plant care and share their plant wisdom!
Shoppe

Shoppe is nestled in Forest Park- it’s the most quaint garden shop you’ll ever see! And they don’t only have plants- inside their shop you’ll find housewares, plant accessories, books and much more. You should also stop in their other store General next door.
For the Book Lover
Thank You Books

Thank You Books is a general interest independent bookstore in the Crestwood neighborhood. Curbside pickup is available during store hours, and they will ship within the US. We love that Thank You Books is woman-owned, community-minded, gratitude-driven. Go check it out if you haven’t already!
Little Professor

Little Professor is Birmingham’s oldest independent bookstore that recently came under new ownership! Stop by their shop in Homewood and browse the aisles of Little Professor for the book lover in your life. You could even gift someone a Little Professor membership- giving them 20% off purchases, 40% off weekly bestsellers, free local delivery and pick up and much more!
Forge is in the business of growing businesses. We care about supporting fellow small business in Birmingham and we hope you do too! Please shop local during the holidays whenever you can.
Forge News and Updates |
Last week Forge celebrated its third year in business. I can vividly remember those first few months after our doors opened: the future seemed so far away. Three years have come quicker than I ever imagined. Forge has grown, experienced growing pains, watched our member’s businesses thrive, expanded our location and operated in a pandemic. A lot has happened in three years! As I slow down and look back to where we started and where we are today, a few reflections come to mind.

1. After three years of hard work and many sleepless nights, I still love this business and this industry just as much as I did the day we opened. The things that initially drew me to the coworking industry are more important now than ever!
I have always believed in the power of community, and the separation we experience in the pandemic has only emphasized that! For the last six months we have all been forced to work from home and our day to day interaction with people has been taken away. The most common frustration I hear expressed by entrepreneurs and small business owners is isolation and loneliness, even when they love the work they do. Forge fosters the power of connection.
2. Understanding industry norms in your business is important. As a new business owner, you cannot have this perspective on your own.
You have to surround yourself with mentors in your industry who can provide perspective on the ups and downs in your business.I have a group of coworking space owners that I meet with monthly.Our meetings provide a safe place to discuss the difficulties we face. Each meeting I leave encouraged that the problems I experience others do as well. This perspective builds confidence in the work that I do.

3. Know your numbers!
One of the first exercises I did to prepare for the impact of COVID was to create a new financial forecast for the rest of 2020. Honestly, it was very disheartening to look at how our growing business might take a sharp turn on our growth trajectory. But having a clear picture of what to prepare for created confidence to operate boldly. This exercise took the anxiety out of what might happen.
4. The Birmingham business community is awesome!
The more people I meet, the more I realize just how special this community really is. As I share experiences with business owners in other cities, I am reminded of our unique environment. It is a privilege and honor to run a business in this city for this city.