Forge News and Updates |
The differences between booking a meeting room at Forge and a hotel may be more significant than you might expect. Here’s why choosing Forge for your next meeting is a smart move, especially when compared to booking a room at a hotel.

Hotels often come with a long list of additional charges that can quickly add up. Need a projector or AV equipment? That’s extra. Want to serve coffee and snacks to your attendees? There’s likely a minimum food and beverage fee. And let’s not forget the cost of waitstaff, service charges, and taxes.
At Forge, what you see is what you get. Our pricing is straightforward, with no hidden fees. AV equipment is included, and you have the flexibility to bring your own refreshments/catering or pay for our snack/drink service without worrying about surprise costs.

Forge’s Cahaba Room

Hotel meeting rooms often lack personality, with dim lighting and outdated décor that can make your meeting feel more like a chore than an inspiring gathering. At Forge, our conference rooms are designed with productivity in mind. They’re bright, modern, and filled with natural light, creating an environment that energizes your team and fosters creativity. The stylish, clean design of our spaces offers a refreshing alternative to the often uninspiring hotel meeting rooms.

Forge’s Rooftop Room

Hotels typically operate on rigid schedules and may require you to book well in advance, especially if your meeting coincides with a busy travel season. At Forge, we understand that business moves fast, and we’re here to accommodate your needs, usually even on short notice. And you can easily book through our website!
Our convenient downtown location also means you’re just steps away from the best Birmingham has to offer, making it easy for attendees to grab lunch downstairs at The Pizitz Food Hall, run errands, or enjoy the city after your meeting wraps up.

Vulcan Room

At a hotel, you might be just another booking. At Forge, we treat you like a valued member of our community. Our team is here to ensure that everything runs smoothly, from setting up the room to troubleshooting any technical issues that arise. We pride ourselves on providing personalized service that meets your specific needs, all without the crazy price tag that often comes with hotel service.
Choosing where to host your next meeting can have a significant impact on its success. By booking at Forge, you’re opting for transparency, style and flexibility—all at a fraction of the cost of a hotel meeting room. So why settle for less?
Experience the difference at Forge and make your next meeting one to remember. Book now!
Forge News and Updates |
The fourth quarter is just around the corner, and it’s important to make sure your team is aligned and prepared to finish the year strong. One of the best ways to do this is through effective team meetings. At Forge, we’re offering 20% off our event space and meeting room bookings for Fridays in July to help you get ready for Q4.

Here’s why now is the perfect time to schedule your team meetings and how you can make the most of them:
The Importance of Team Meetings
- Alignment and Clarity:
- Regular team meetings ensure that everyone is on the same page regarding company goals and objectives.
- Problem-Solving and Innovation:
- Meetings provide a space for brainstorming and addressing challenges.
- Boosting Morale:
- Regular interaction encourages a sense of community and collaboration, which we all know is essential for team morale and productivity.

Preparing for the 4th Quarter
- Review Q3 Performance:
- Use your meetings to review what worked and what didn’t in Q3. Analyze data, celebrate successes, and learn from your mistakes.
- Set Clear Goals for Q4:
- Establish specific, measurable goals for the final quarter. Then you can guarantee that everyone understands their role in achieving these objectives.
- Develop a Strategic Plan:
- Create a roadmap that outlines the steps needed to meet your Q4 goals. Assign tasks to team members and set deadlines to keep everyone accountable.

Making Meetings Effective
- Set an Agenda:
- Have a clear agenda for each meeting to keep discussions focused and productive.
- Encourage Participation:
- Ensure every team member has the opportunity to contribute their ideas and feedback.
- Follow Up:
- After the meeting, send out a summary with takeaways, action items, and deadlines.

Why Choose Forge for Your Meetings
- State-of-the-Art Facilities:
- Our meeting rooms are equipped with all the amenities you need for a productive session- like whiteboards and TVs for screen mirroring. We can even provide coffee, drinks and snacks for your group! Also, your group can easily cater food from The Pizitz Food Hall downstairs or walk down for a lunch break with several restaurants to choose from!
- Flexible Spaces:
- Whether you have a small team or a large group, we have the perfect room for you. Choose from the Cahaba Room (4 people), Vulcan Room (8 people), Penthouse Room (20 people) or our event space for larger teams.
- Special Offer:
- Take advantage of our 20% off event space/meeting room bookings for Fridays in July. It’s the perfect opportunity to get your team together and prepare for Q4 without breaking the bank.

Effective team meetings are important for any company looking to achieve its goals, especially as we approach the fourth quarter. By taking the time to align your team, set clear objectives, and develop a strategic plan, you’ll be well on your way to ending the year on a high note. And with Forge’s 20% off offer on meeting rooms for Fridays in July, there’s no better time to reserve a space.
Book your meeting space at Forge today and give your team the boost they need to succeed in Q4. Give us a call at 205.870.7558 to make your reservation with a 20% off discount!
Member Spotlight |
Check out our Member Spotlight of Seth Daggett! He’s the Product Design Director at Etsy and we’re so happy he is part of the Forge community.
Tell us a little bit about what you do/your company does.
“
Etsy is a global marketplace for unique and creative goods. We connect millions of buyers and sellers from nearly every country around the world to leverage the power of business, with a mission to “Keep Commerce Human.” I manage a team of design managers and designers working on personalization, ML, data, development and design platforms.”
What is your favorite part about your job?
“The best part of working at Etsy is the people, from the coworkers I get to partner with and learn from to the buyers and sellers we support.”
What made you decide to join Forge?
“I moved from Brooklyn to Birmingham in 2021. After working from home a couple of years, I really missed being in more of an office environment. Forge offered a nice, bike-able, commute, and a flexible environment for working around other creative, talented and driven folks.”
What is your favorite thing about Forge?
“I love it’s location, I’m inspired by the architecture downtown and get energy from the commute.”
What is your favorite spot/place to work at Forge?
“I like moving around, but the phone booths are super cozy!”
What are your favorite tech tools to get your job done or keep your life organized?
Is there a product you cannot live without?
“Campari (for Negronis!)”
What is the last show you binge-watched?
What is your ideal weekend in Birmingham?
- Eating! Homemade Pizza on the back porch on Friday
- Pastries at Last Call and Coffee at June on Saturday morning
- Burger at Back Forty or Ramen at Shu Shop
- Catch a Legion FC game on Saturday night
- Lazy Sunday with more food with friends and family
Are you a remote worker, small business owner or entrepreneur? We’d love for you to join our community at Forge! Book a tour today.
Member Spotlight |
We are excited to introduce Forge Member Alyce A Hendricks-Hoglan!
Alyce is the Office Manager and a Paralegal for Elizabeth Hunter Law Firm.
Tell us more about what your company does.
“Here at the Elizabeth Law Firm, we represent clients in Criminal Defense matters across the State of Alabama. We fight and advocate aggressively, and effectively for our clients to be able to be heard in the courtrooms and have a fair hearing.”
What is your favorite part about your job?
“Giving hope to clients who feel like their situation is hopeless. Being able to speak on their behalf on a case that could ultimately change their entire life.”
What made you decide to join Forge?
“We are a small yet dynamic duo law firm. It gave us the space that we needed for the time being, The location is great and the staff are amazing and helpful.”
What is your favorite thing about Forge?
“My favorite thing about Forge is the ability to have flexible time to come into a safe environment and be able to handle important task any time of the day.”
What is your favorite spot to work at Forge?
“In our nice spacious office overlooking the food hall.”
What are your favorite tech tools to get your job done or keep your life organized?
“Practice Panther is a software that is efficient for taking notes, adding clients and getting invoices sent out. Literally an all-in-one stop shop.”
What is the last show you binge-watched?
“Bridgerton and I cannot wait until the next season comes out.”
What is your ideal weekend in Birmingham?
“Well in my spare time, I am actually a Vocalist / Songwriter, so normally I am somewhere playing the piano on the weekends or singing. Posting on my YouTube @TheLadyAlyce is another project I love working on as well.”
Are you currently working from home and looking to get out of the house? Join our thriving community! Book a tour of Forge and see what we have to offer.