Forge News and Updates |
We all need a pick-me-up every once in a while, whether it comes in the form of a compelling novel, a heartwarming self-help book, or a business book with a little inspiration. We collected some of the best business books according to our Forge members. Check out our list of the best business books below, complete with an opinion of why this book was chosen by each person!
- Rich Dad Poor Dad by Robert Kiyosaki
- “Growing up a terrible student, this book gave me hope I could build a business!” – Sam Hill of Big Lead Gen. Inc.
- Good to Great by Jim Collins
- “One quote I’ve never forgotten from it is, ‘To go from good to great means transcending the curse of competence.’ This has been a core value in my professional life for the past two decades years, and the mission, vision and goals of our company are really built on the foundation of that premise.” – Jennifer Solt of 24 Communications
- Weird in a World That’s Not by Jennifer Romolini
- “This book had a huge impact on me as a reminder that you can stay true to yourself and when you’re with a company that wants to change you, you’re in the wrong place.” Rebecca Dobrinski
- The Power of Habit by Charles Duhigg
- “I think it’s fascinating to consider why people, and organizations, act the way they act.” – Donnie Garvich of Two Ravens
- The Long Tail by Chris Anderson
- “It goes deep into the (at the time new) idea that by being true to your rabid fans, you can generate a stronger business over time. So instead of trying to sell the lowest common denominator product, target exactly who you want with what *they* want. Lots of good crunchy examples too.” – Scott Pierce of Two Ravens
- Exponential Organizations by Salim Ismail
- “This book demonstrates how any organization can streamline growth and accelerate it using technology and nine other core characteristics. Any business hoping to avoid becoming a slow, inefficient company should adopt what Ismail outlines in his research.” – Josh Rhodes of Big Lead Gen Inc.
- The Lean Startup by Eric Ries
- “It helped me think strategically about making foundations decisions about starting my business.” – Jacqueline Jones of One Degree MMM
- Influence: The Psychology of Persuasion by Robert Cialdini
- “Great book on human behavior and how we make decisions. I reread it every other year or so because it’s that good.
– Perry Still of HNS Partners
- What Should I Do With My Life? by Po Bronson
- “It helped me rethink my priorities and long term goals.” – Alex Grodner of Cambria Solutions
- A Sense of Something Greater: Zen and the Search for Balance in Silicon Valley by Les Kaye and Teresa Bouza
- “I enjoyed the book because the authors bring together interviews of and short pieces by people who work in the tech industry, offering advice on how to deal with the high stress, burnout, etc. that modern work produces. Even though it’s focused on Silicon Valley, the concepts apply anywhere.” – Kerry Smith of ecoTexual
- Zero to One by Peter Theil
- “This book is a must read for entrepreneurs. Peter push’s you to become a contrarian and shares many of his most thought provoking insights.” – Connor Hand of Big Lead Gen Inc.
- The Five Dysfunctions of a Team by Patrick Lencioni
- “Lencioni breaks down the building blocks for an effective team. By writing the team in a fable it is very practical and very easy to apply to your own organization. You can easily read the entire book in a few hours and walk away with a clear understanding of the building blocks that need to be in place to create a team that will function cohesively. Implementing all of the building blocks is a much tougher process, but you finish the book with a framework of where you should be headed.” – Kim Lee of Forge
- A Whole New Mind by Daniel Pink
- “It’s my recommended read for every new graduate or person trying to figure out what they want to do in life. Helped me understand work and career beyond the boundaries of academic majors and industry definitions.” Autumn Foster of Quire Consulting
- How Not to Be Wrong: The Power of Mathematical Thinking by Jordan Ellenberg
- “If you are looking for a primer on how misinterpreting data leads to bad decisions, look no further.” – Nathan McMinn of MNMX.io
- The Third Door by Alex Banayan
- “Not only is it full of advice form some of the world’s greatest business leaders. But the documentation of what Alex Banayan went through to make the book possible is absolutely amazing at the least. This book is a great example of the kind of relentlessness that is necessary to bring big dreams to reality.” – Stanley Stevenson of Stevenson Designs
- The Accidental Salesperson by Chris Lytle
- “It talks about how sales techniques are essential across all industries whether you are in marketing or a dentist.” – Russell Hooks of Happenins In The Ham
- Everybody Writes by Ann Handley
- “Social media has made us writers but the majority of us aren’t professional writers. Our words carry our marketing messages. Everybody Writes is a go-to guide for how to communicate well in writing in order to attract and retain customers.” – Donna Gilliland of MOSTraining
- Management by Peter Drucker
- “So much is changing in our world, and some things don’t change – focus on leading people, focus on doing the right things and not just doing things right. This book really helps cut through a lot of the noise you find in most business books.” – Austin Senseman of MNMX.io
- The $100 Startup by Chris Guillebeau
- “When we were first starting out, my business partner, Krista Baker, and I were energized by The $100 Startup. It reinforced for us the notion that you already have what you need to change course and create what you want; you just have to take action.” – Kelli Eldridge of Race Quest Travel
- Radical Candor by Kim Scott
- “In the South, we are raised to not say anything at all if we don’t have anything nice to say. Walking on eggshells and talking around the truth restricts the ability to develop your team, and brutal honesty can do the same by making you out to be an asshole. I like Radical Candor because it clearly illustrates how personally caring for your team earns you the right to challenge them directly.” Trey Noland of Trek EC
Forge News and Updates |
Do you love podcasts? Have you ever thought about starting one? If so, we’ve got valuable insight from Knox McCoy and Jamie Golden of The Popcast. They have over 4000 five star reviews on iTunes podcasts- so we can trust what they say. The Popcast is a weekly pop culture podcast and if you’ve never listened to it, you can download it here.
Knox McCoy, Erin Moon (The Popcast COO) and Jamie Golden
Here are some things to think about before you record….
What’s Your Goal?
- Build an audience. A sticky one.
- Build a personal connection to your existing audience.
- Create valuable and reusable content.
- Develop your speaking skills.
- Make money!
Do everything in your power to figure out who is your listener avatar. And when looking for hosting software, Knox and Jamie suggest Libsyn and PodBean. The most important thing is making 100% sure you own your content!
What is your show’s format?
When producing content, let your mission/vision inform your content. Knox and Jamie believe that the three components of an excellent podcast are repetition, an early call-to-action and crazy valuable content.
Of course podcasting software is important- The Popcast uses Garage Band but they also suggest Audacity as a great option. Knox and Jamie both record from “studios” in their own homes- Jamie uses a large closet so there’s no need to be fancy. Just make sure you limit your hard surfaces using blankets and curtains.
Knox and Jamie never record together in person- they are always in their own homes so they use Call Recorder for Skype to record their dialogue! Look it up if you plan to podcast with another person in separate locations.
Editing is very important- will you subcontract it or learn to edit yourself? Knox is the editor of The Popcast and he admits its not easy. It can take him several hours to edit one episode. They provided a couple of screenshots of their editing software to show a before and after.
Think about what you want the length of your show to be and stick with it! Knox and Jamie feel like 20-30 minutes is the sweet spot for most audiences.
45-60 Minutes: The Popcast
One of the last steps is to get feedback- not just from your family and friends. Send it off to other podcasters to get their opinion!
Now you’re ready to give it to the world! Upload it to iTunes, Spotify and Google Play.
But you might be asking yourself, how do I find listeners?
- Be sure you’ve made something good.
- Experiment with social media.
- Ask your listeners to share.
- Track the analytics.
- Listener surveys!
- Network with other podcasters (conferences are good opportunities!)
- Be ready to spend some money.
HUGE thanks to Knox and Jamie for sharing all of their wisdom and secrets with us! Be sure to check out The Popcast if you haven’t already!
Forge News and Updates |
This article was written by Lauren Bedford for Bham Now!
Have you ever wondered what coworking is? Have you seen #workatforge floating around Instagram or Facebook? Do you work remotely or from home? Self employed? If you answered yes to any of these questions, you may be interested in learning about Forge coworking space.
What is Forge?
Forge is currently Birmingham’s first and only professional coworking space. Other coworking spaces in Birmingham include The Hub, MAKE Bham and Social Venture. Forge is currently the only coworking space that is geared toward professionals only. A coworking space is a space from which all kinds of people can work. This includes entrepreneurs, those who work remotely, and the self-employed creatives with big dreams. The facilities at Forge are state of the art and the space is stylishly decorated. Kim Lee, founder and CEO, is committed to those that call Forge their home 40+ hours a week and does everything she can to make sure they have what they need.
Forge is located in the Pizitz building and overlooks the Food Hall. The working space runs around the edges of the building. Next time you’re grabbing a drink at The Louis or breakfast from Alabama Biscuit Co., look up. See those people? They’re working in Forge.
Happy Birthday, Forge!
Forge recently celebrated its first year of business with a lunch party. There was balloons, champagne, lunch catered by Ono Poke and cupcakes. The Forge community came together for a celebration of the space and the founders. After just one year, the space was full of people celebrating and spending time together — a huge testament to the supportive environment found at Forge.
A Little Background
The fearless leader: Kim Lee, Founder of Forge
Lee has a Bachelor’s degree in Business from Samford, and a Master’s in Counseling from Covenant College. Her first job after graduation was for a window-washing company as a business-development team member. Though this seems like a sharp detour from a path that would lead to coworking, Lee cites this job as the place where she really fell in love with business in this way — business as service and hospitality.
“When we moved back to Birmingham and I went back to work, I discovered this concept of coworking. I thought to myself, ‘This, somehow, combines everything we love. We love building community, serving the city, growing the city, providing ways for people to work and building an ecosystem for small businesses.’”
Some people may come to lament the fact their job becomes monotonous, the same thing day in and day out. That is not the case when running Forge. Kelsey Sizemore, Marketing and Community Manager at Forge, feels like there is never a dull day — and that is one of her favorite things about working at Forge. She also notes one of her favorite things as the fact that she gets to meet so many different types of people based on all the unique people that call Forge their work home.
“I like the variety of getting to interact with a lot of people here. It’s fun that there are people doing a lot of really different jobs, so I get exposed to a lot of different things I never would have known about otherwise.”
Apart from the difficulty of finding the perfect downtown location, Lee basically had the idea from the start and has been able to execute her plan well. Although Forge opened later than she had originally planned, it has been an immense success and something that brings both her and Forge members joy and utility everyday.
How Does Bham Feel About Coworking?
The response from the community has been supportive and people are very interested in the concept of coworking. Not only that, but people are coming from all over to check out Forge. Many of the companies that work from Forge have noticed that their client meetings tend to be onsite simply because people really want to check out Forge and see what’s going on. That is definitely a perk of working from Forge — everyone wants to come to you!
The kitchenette on site features fruit-infused water, coffee, tea and snacks. The black / brown / white / gold color scheme is modern but still funky and creative. Natural light floods the workspace. Forge features three conference rooms, plenty of workspace, rentable desks and full offices available for rent. The location is unmatched, especially when the lunch hour rolls around. You can easily pop downstairs to the Pizitz Food Hall and choose from poke bowls, sandwiches, mediterranean food and more.
Lee is also dedicated to furthering the education of all Forge members. She hosts events like lunch-and-learns and happy hours that allow members to meet each other and learn more. Events held include marketing seminars, discussions on small businesses and more.
Forge Testimonials
“Working at Forge has reinvigorated my business. I am more motivated, productive, and fulfilled now that I have the balance of self-employment and workplace culture. The best professional decision I have made was to move to Birmingham and start my own company…the second was to develop this company while working at Forge.” – Suzanne Humphries, Interior Designer
“Since day one there has really been a sense of community and collaboration at Forge. There is something to be said for the creative and entrepreneurial spirit you find here, that you can’t find working from home or your typical office.” – Connor Hand, Agent Leads for Big Gen Inc.
“I’ve been working at Forge for a year now. I have found a strong sense of community working at Forge. The familiar faces and great business connections really have helped me as an entrepreneur and my company move forward. Kim and Kelsey have been so wonderful and helpful every single day. The events that happen at Forge are so helpful to the journey of a small business owner. I’m grateful to have them happening right there in my workspace. I can partake of continuing education while I eat lunch and still stay focused and on track with work. Working at Forge has been a game changer for my journey as a small business owner and I’m grateful to work there.” – Jacqueline Jones, Owner of One Degree MMM Marketing and Creative Agency
Member Spotlight |
We are highlighting another article from Bham Now about a team at Forge. Learn more about the Two Ravens team!
Among the many talented companies that work at Forge, the coworking space located on the second floor of The Pizitz residence building, is Two Ravens. Two Ravens is an “innovation consultancy,” “research and development,” “problem solving” company. Their team consists of six people, and they are always looking to a wide range of individuals in order to come up with the best ideas and constantly improve their business.
But wait, I’m getting ahead of myself.
Who Is Two Ravens?
First, why the name “Two Ravens?” The team referenced Norse mythology and the two ravens of Odin when I asked about the origin of the company name. Mythology has it that the two ravens of the god Odin were responsible for flying all over the world and bringing information back to him. These ravens were responsible for bringing Odin information about the goings-on of the world from a third-party perspective. Two Ravens, the company, feels that this is similar to their business strategy. Their job consists largely of working with companies to be a third-party observant of issues or programs that the company may want to change or address. They bring an observant nature to the gathering of information, then they formulate action steps for those issues.
I sat down with three of the partners to discuss the company: Marc Beaumont, who has a background in Marketing, Donne Garvich, whose background is in tech and team building, and Dr. Lindsay Sutton, whose background is in Psychology, Behavior Analytics and Research.
Business Approach
The team at Two Ravens is quite varied. The best way to describe them is that they are a supergroup. Beaumont shared that the company is truly made up of people in different disciplines that have often worked together in some way in the past. He described them each as having their own unique “superpower” to bring to the team. Many of them worked at the same company previously, but quickly realized they generally had one common goal, so they decided to work together at their own company.
“The common core element that drove us is this really strong internal drive to improve the lives of other people. And what we were finding is this: we had these talent sets that were really complimentary but we weren’t combining them anywhere we had worked before to that end.” – Garvich
The following is a brief description of the company from Garvich:
“Two Ravens was created to help organizations better understand the problems and opportunities ahead of them, and to help them quickly develop solutions that they can bring to the world. We do this by providing research and development-based innovation services that blend expertise in behavioral science, marketing, technology, and operations.”
This thinking is one of the things that makes the company so special. Their approach focuses on research, development and ideation, yes. But the three words that each member used to describe Two Ravens came down to the following: ‘Empathy’, ‘Human’, and ‘Innovation’.
Empathy And The Human Element
A large part of the Two Ravens strategy is something called “empathy mapping.” This is what ties in the empathy factor to the human factor. They describe it as being the outcome of a sum of different observations the team has. This includes “collectively gathering as many different perspectives as you can. [Perspectives] that you’ve heard expressed through conversation, surveys and interviews.” Empathy is introduced strongly into this process. This is the point in which the team at Two Ravens starts to collect information about what the humans want.
They have noticed that a lot of top business men and women in corporate companies eventually become identified AS that company. The downside? Losing the human element. That’s where Two Ravens steps in. Dr. Sutton describes it like so: “Other companies may not dig into why a CEO thinks he needs an app. But we do. Who is it for? How are we changing a behavior or a process that people are engaging in? How are we changing the way they’re experiencing it? And there isn’t a single bit of tech involved in that.” That is purely a human process.
Though they realize that this process takes time, they believe it is worthwhile. The human relationships they are able to help their clients make through the empathy mapping process can be invaluable, as well as helping to find the root of the customers’ wants, needs and pains.
Innovation
Two Ravens bills itself as an “innovation consultancy.” They know that many established companies have a sense of fear attached to the term ‘innovation,’ and are working to change that for the better. Beaumont sums it up nicely: “Innovation is a byproduct of our process. Innovation can sometimes feel scary when it is attached to disruption. Change is not always seen as the best thing, and innovation implies change.”
As Two Ravens’ clients go through this process, they find that those fears are usually unfounded. Dr. Sutton notes that behavior change often happens in small increments. She states that a company might move in small steps but that the output can be powerful: adding value to their clients’ and customers’ lives.
“It’s not scary and unattainable and unreachable. It’s here and approachable and can happen today.” – Dr. Sutton
The Forge Advantage
So what is the best thing about working from Forge?
Of course, the fruit-infused water and elegant, clean bathrooms are nice. The unlimited lunch options available at the food hall are also a nice perk. Overall, though, the community wins. Here’s what the Two Ravens team has to say about the community at Forge:
Dr. Sutton: “Community drives energy. We’re all hustlers in a way, and we are figuring out who we are as businesses. So there is that shared experience in a way. All the businesses are so unique, but the energy that is put out is so productive and positive.”
Beaumont: “The energy. It facilitates interaction. There is an energy dynamic that helps feed the office here at Forge.”
Garvich: “I love the fact that we have community, so we have external viewpoints. They are like coworkers, but they’re not attached to one particular silo, so we have access to people who have viewpoints and conversations, etc. talk to people that are in a whole different world.”
In addition to community, there was an overwhelming gratitude for the way that Forge founder, Kim Lee, has set up the co-working space. The team at Two Ravens notes that as a start-up, the last thing they were thinking about is office furniture. Or a printer. Or anything other than their business plan. They are thankful to Lee for creating an environment where they can come into work and be able to focus solely on their business growth.
