This past week at Forge we had the pleasure of hosting our first in-person event since the pandemic. And even better is that it was a Lunch and Learn with one of Forge’s members Kameron Monet!

Instagram is a great platform to promote your business, reach your target audience and show the behind the scenes of running your business. One of Kameron’s favorite tools to use on Instagram is Reels! Kameron shared how she creates various types of Reels to connect with her audience in a fun, creative and effective way! 

Kameron is a YouTuber, influencer and lawyer – a queen to say the least. During her Lunch and Learn she dove into how to grow your business or personal brand using Instagram reels.

Benefits Of Using Reels 

She highlighted 4 of the benefits of using the reels feature on Instagram.

1. You can create fun, unique and engaging short videos.
2. Instagram prioritizes reels
3. It increases engagement from your followers through video content
4. They have a longer “shelf life” and continue to get views even for weeks after the original post

Instagram provides many different tools to help users create and edit their reels content. These aid in pushing content to the forefront of of reels. Kameron included Important things to remember when creating reels

• Adding humor or creating a more serious topic into something comical can attract more attention.
• Use trendy songs and sounds (these can be found by googling “viral Tik Tok sounds or music now”)
• Always have a call to action- whether that be in your caption or the video itself.
• Don’t be afraid to repurpose content- it is okay to reuse photos from the same day or videos you took months in advance

Always keep in mind that the type of following you have is more important than the number of followers. This may look different for everyone, but remembering that you would rather have a handful of loyal followers who actively engage with your content than hundreds of bystanders who are not supporting you personally or your business.

 

Creating a Reel  

1. In the Instagram app click create where you would usually begin a normal post or story
2. From there it will give you the option to create a reel
3. Once you click that, it will open up to allow you to use multiple tools including adjusting the length, adding audio, a timer to align your videos and effects to change the overall appearance.
4. MOST IMPORTANTLY- always save your reel and once you take it off of your feed and only have it in your reels tab you cannot undo this action.

Remember, people buy from people so don’t be afraid to share the story behind your business!

If you were unable to attend the event the YouTube video can be found HERE! 

In addition, Forge is running a Summer Special for new members! If you join in the month of May or June you can buy one month of Coworking or Dedicated Desk space and receive an entire month FREE! Book a tour today!