The Most Effective Words for Email Campaigns

The Most Effective Words for Email Campaigns

If you’re needing advice for your email campaigns, look no further. The team at 24 Communications wrote this blog post to teach you the words you need and the words you need to avoid. Also check out this video they made to go along with the post. The Forge team loves learning from our members like 24c. Read on!


We all know that words have power, but when it comes to your business’s email marketing campaigns, do you really know which words will encourage your subscribers to act, buy, and/or give?


Believe it or not, a few small tweaks to changing how you write your emails just might be the key to increasing engagement. By using more influential words, you can push your subscribers to take the action your email campaign intends to ignite. You’ve landed in your customers’ inboxes; now it’s time for some reciprocation.


The experts at 24 Communications are here to help you uncover the most powerful words and phrases to use for your email marketing campaigns – the ones that ensure maximum effectiveness.



How to use powerful words in your email campaigns


To better help you identify the most powerful email subject line words for your email campaigns, consider these helpful tips:


1. Lead with emotion

Avoid the overused click-bait jargon and aim to appeal to your audience’s emotions instead. Consider the pain points of your customer base and how they will feel when your product or service helps solve that problem. These are the emotions that will increase the power of your email content.


Think of adding some of these pain point healing words in your email campaign subject:

  • Tired of feeling [X]
  • Grr!
  • [X] doesn’t have to be hard
  • Make [X] fun again
  • Ugh!
  • Learn to love [X] again
  • [X] survival guide
  • [X] 101



2. Dig further into the pain point


If you prefer to cut right to the chase and want to leave emotion to the solution, dig into the pain point to show how you can make your customers’ problem or struggle painless. Instead of going with “wow” words, target specifically what your ideal customers care about.


Effective email campaign words that center around pain points and/or solutions include:


  • Ready
  • Beat
  • Advance
  • Save
  • Develop
  • Complete
  • Avoid
  • Change
  • Escape
  • Improve
  • Gain
  • Faster
  • Easier
  • Sooner


3. Keep it in the now


Call to action. Call to action. Call to action! We can’t stress it enough.


Words and phrases that inspire a sense of urgency instantly make your emails and subject lines more powerful. You can spark urgency without using all caps or a gazillion exclamation points. Try incorporating these words into your email campaigns:


  • Now
  • Fast
  • Save your spot
  • Limited time
  • Before tickets run out
  • Limited supply
  • First come, first serve
  • Be the first
  • The clock is ticking
  • Don’t miss [X]
  • Before [X] is gone





4. Make it personal


Throw third person out the window. Your email campaigns become more compelling when you address your customers personally. The intimacy, so to speak, gives your message a personal feel.


This viewpoint can make your subscriber feel like you’re speaking to them exclusively, rather than a group of people. Try these words on for size:


  • You
  • Your
  • Our
  • Us
  • All of us
  • We
  • Together, we…


5. Show them you care


A little goes a long way – in life and in your emails. Show your customers a little love by using appreciative words in your email campaigns and subject lines.


When you reach a new goal, thank your customers with a new deal, host a customer appreciation event, or send a kind email thanking new subscribers for signing up. And don’t forget to use these:


  • Thank you
  • Thanks
  • You’re the best
  • We appreciate you
  • Couldn’t have done it without you
  • Here’s a reward
  • You deserve this
  • Because you helped us [X], we’re giving you [Y]
  • You’re awesome
  • Because of you, [X]
  • Thanks to you, [X]



More tips for effective email campaigns…


Don’t get lost in the inbox abyss of personal messages, promotions, spam sales, news pushes, and more. Here are some more words we suggest using in your email campaign subject line to help you stand out:

  • Secrets
  • Tips
  • Effective
  • Learn how to [X] with this guide
  • The [X] you’ve been waiting for

Words and characters to avoid


Just steer clear whenever you can:

  • Free
  • Buy
  • Purchase
  • Order
  • Urgent
  • Exclamation points !!!!!
  • Dollar signs $$$



Keep in mind that the ‘rules’ for powerful words are not all black and white. In fact, the most powerful words for emails and their subject lines will vary by industry, and according to what’s being offered and who it’s being offered to.


What works for one business may not work for another, and what works for one brand’s personality may not work for another. The key really getting to know your audience base and what appeals to them. Use these guidelines and apply them to your business, then use your metrics to test, measure, and optimize the most powerful words for your email campaigns.


Need some more help? We’ve got your back! The experts at 24 Communications specialize in everything from email campaigns and newsletters to the development and implementation of marketing plans with copy and design that is maximized for sharable content. We find strategic ways to leverage your content across multiple platforms to maximize your brand reach.


Get in touch with the experts at 24 Communications today. We can’t wait to work with you!

Local filmmaker Brandon Loper has big plans while working out of Forge

Local filmmaker Brandon Loper has big plans while working out of Forge

We are reposting this article from Bham Now- check out the original article here!




You might know who directs your favorite TV shows, but you may not know the mind behind the commercials! Enter Brandon Loper, a local filmmaker and commercial director working out of Forge in Birmingham.



Born and raised in Alabama, Loper graduated from the University of North Alabama in 2005 with a degree in entertainment media production. He lived in San Francisco, California for almost eleven years before moving back to Birmingham with his wife and two kids.


For a creative like Loper, Forge is the perfect spot to manage his projects. From directing his own films to working with big-name advertisers, Loper does it all from his spot overlooking Downtown Birmingham. We hopped up to the 2nd floor of the Pizitz to find out what Loper has planned for the future.



How do you define your work?


I’m a commercial director as my day job, so I partner with advertising agencies, production companies and directly to brands to execute a concept or flesh out an idea. A lot of times, I get a script and they’ll say, “Hey, we’d like you to put your spin on this. What can you bring to the table?” I’ve been lucky enough to do that for brands like Nike, Google, Twitter, Comcast, Starbucks… a lot of brands that have a lot of national recognition.





The heart of it is storytelling, which is why I’m pushing more towards narrative filmmaking. I just finished my first short narrative film that I submitted to Sidewalk. I also submitted the documentary I did for Nike last year, “Still KD,” on Kevin Durant and his run-up to winning the championship.


Where did you get your start?



When I moved to San Francisco, I got an internship in a large advertising agency called Goodby, Silverstein & Partners. I had a boss there, James Horner, who started a young director’s program. This was pivotal in my career because I’d always wanted to direct, but I viewed myself as the guy editing, shooting, writing, and making everything.





I got my first gig outside of the Goodby world directing with producer Dalia Burde exclusively for five years, and her production company produced my feature documentary, “A Film About Coffee.”



When I moved here, I went nonexclusive in an effort to work more with people here in Birmingham. It’s been fun to travel and see the world, but I really want to be home at night.



How long have you been working out of Forge?



Since January. I toured it in August of last year, before it even opened. If I’m in town and not hanging out with my family at home, I’m usually here. It’s great being downtown.





What does a typical day look like for you?



I’ll get here after I take my kids to school, have my second or third cup of coffee, and then go settle into my spot. When I’m not co-working, it’s a headphones-on situation.



Depending on what I’m working on, I’ll take advantage of the phone booth, or one of the conference rooms that you can use for phone calls. I don’t take my phone calls in the middle because usually, I can’t really talk about what I’m working on, so I’ll go there to chat.





How is networking with others at Forge?



Kim Lee, the founder and CEO of Forge, is a major networker. A few weeks ago, we were having coffee in the kitchen, and I was telling her about everything going on. She says, “You’ve got to meet this person! You need to work together.” Later, we were meeting about me directing her TV pilot. There are a lot of cool connections. Working at Forge has been great because we can just pop into a meeting room and whiteboard it out.




What are you up to now?



I’m launching an online film workshop called On Set Prep, and I’m working with someone here at Forge who is helping me do the marketing and sales funnels. I’m really excited about that because I enjoy teaching and being a part of education. My course, On Set Prep, is a boot camp for people to learn to be a production assistant. We’re going to be launching it this month. I’m also looking to partner with local high schools and the Film Birmingham coalition. I’m very excited about what’s happening in the film community in Birmingham.



Loper is just one of the very creative people working at Forge.

Coworking Spaces in Birmingham

Coworking Spaces in Birmingham

With so much growth in businesses today, new and innovative ideas are leading to more startups and independent businesses. According to Huffington Post, 33% of the current workforce is independent or freelance, and this number is projected to grow to 40% by 2020. Because of this, more people are ditching traditional office spaces and overcrowded coffee shops and moving into the flexible atmosphere of a shared workspace.


With Birmingham quickly becoming a growing hub for entrepreneurs and small businesses owners, people are constantly searching for a more relaxed, enjoyable, and communal place to work.


The answer? Coworking spaces.


We’ve sifted through the options and compiled a list of the top coworking spaces in Birmingham.

1. Forge


Located right above the Pizitz Food Hall, Forge offers a unique layout that is both architecturally captivating and engaging with its members. Lots of natural light, free Revelator coffee, and a modern atmosphere overlooking the city gives Forge an edge over other spaces.


A membership at Forge includes a number of things: a flexible workspace, conference rooms, private offices, member events and best of all, a network of business leaders. With breakthrough sessions, Lunch and Learns, and Member spotlights, Forge encourages member engagement and creates a network that leaves a lasting impact on the community.



As the first professional coworking space in downtown Birmingham, Forge finishes as number one on our list. So head to the Pizitz, grab a bite to eat, and come work at Forge!

2. The Hub

Located in West Homewood, The Hub is a coworking spot that offers a communal work space, conference rooms, and event spaces.



Aside from free Wifi and unlimited Seeds coffee, The Hub offers a community. The Hub takes it a step further in redefining the value of collaborative coworking – with a lounge area, putt putt course, and communal garden, the Hub encourages collaborative relationships within its members. Their focus is on the people, making it a rich experience.




We build together, create together, dream together, imagine, re-imagine, redefine, and give life to the unimaginable.”



Check it out here.


3. MAKEbhm


A makerspace in the heart of Avondale is the perfect spot for creatives and artists looking for a place to work. With studios, class offerings, and retail spaces, MAKEbhm draws in creatives and gives them access to equipment they otherwise wouldn’t have access to.



Though primarily a studio space, MAKEbhm does have the option for a creative coworking membership. With an entire floor dedicated to coworking, members have access to the lounge area, conference rooms, community tables, and private offices.





MAKEbhm provides the free Wifi, coffee, tools, and space – you provide the inspiration.


4. Innovation Depot


Innovation Depot: Birmingham’s home for startups. With all 140,000 square feet dedicated to housing technology, startups, and entrepreneurs in the Birmingham area, Innovation Depot gives business owners a competitive advantage in growing their business.


Innovation Depot provides a coworking space for members to work alongside other entrepreneurs. With conference rooms and assigned desks available, members are able to take advantage of space and resources needed to promote their business. Want access to seminars and events, fast Wifi, and an affordable spot to work? Check out Innovation Depot.
Birmingham Influencers To Follow On Instagram

Birmingham Influencers To Follow On Instagram

We follow these local influencers on Instagram, and think you should too! Check them out below.


Jim Cavale, @jimcavale



Jim Cavale was named a 3-Time INC. 5000 Entrepreneur for his leadership at Iron Tribe, after growing the company from one gym to more than 45 across the country. He is also the CEO and Founder of INFLCR and is currently filming a DocuSeries that gives a behind-the-scenes look at the company’s success. Along with these impressive titles, he also co-founded @theGLOWapp, an on demand beauty app that brings its services to you.


His extensive experience has taught him a lot – and he shares so much of that through his Instagram! If you are an entrepreneur or small business owner, Jim’s advice and leadership could be very beneficial to your business.


Because of his influence on the city, Jim’s involved in some pretty cool things around Birmingham. He posts lots of behind-the-scenes videos, clips from certain events, podcasts, you name it. If you’re interested following an inspiring entrepreneur and love seeing clips from big events (like, Super Bowl big), go follow @jimcavale!



Jacqueline Jones, @thejacquijones



If you’re looking for ways to best market your business, Jacqui should be your new go-to. As a marketing and branding specialist, she knows the ins and outs of how to make your business stand out.


Jacqui’s Instagram is full of helpful hints, inspiring quotes, and great blog posts (check out our favorite about Instagram pet peeves here!) Her posts range from tips to prepare for brand growth to shutting out fear that comes with being an entrepreneur.


Not only is her account visually pleasing, but she’s always providing helpful content for entrepreneurs. Not to mention she maintains an impressive (and sometimes hilarious) balance of motherhood.


Go follow along!



Javacia Harris Bowser, @seejavaciawrite



If you’re a writer, this account is a must-follow.


Javacia is the Founder of See Jane Write, a website and community for female writers, bloggers, and entrepreneurs. Her work empowers women to write and coaches on how to transform a blog into a business.


Javacia recently gave a Ted Talk in March and got to speak on her success of See Jane Write. Her talk focused on the idea of writing being a feminist act. By sharing her story, a woman can discover why she deserves equality and love herself. Because in a world that constantly tells women they are not enough, “self-love is a revolutionary act.” Javacia believes there is power in sharing one’s story and has devoted her life to helping others share theirs.


There’s no doubt Javacia will help you grow your writing into a profitable platform. She’s got great webinars, virtual workshops, and inspiring posts. If you’ve been looking for a community of women writers who encourage and support each other, check out her page.



Deon Gordon, @deongordon



Deon is the CEO and President of TechBirmingham. This nonprofit’s mission is to support and provide training and education to tech companies in order to grow the technology ecosystem. He has a passion for supporting small businesses and has been instrumental in making Birmingham a better place.


Deon was also just recently selected as BBJ top 40 under 40, chosen among some of the most outstanding servant leaders in the city.


Deon goes to lots of events around Birmingham and constantly posts about new and exciting projects. He does a great job of promoting growing businesses and highlighting leaders all across the city. If you are interested in growing tech companies or looking to support a new business, Deon’s got you covered! His work is inspiring and you won’t want to miss out.


Wanting to follow a leader making a big impact on the city? This just may be your new favorite account!



Who’s your favorite Instagram account to follow? Let us know in the comments below!

Your Big Idea: Forge Pitch Night!

Your Big Idea: Forge Pitch Night!

Thank you to everyone who joined us at Forge for our first ever pitch night! We love hearing about the exciting businesses that are growing out of the Magic City! Your Big Idea was a huge success and we are excited to start planning the next one. If you weren’t able to join us, here’s a recap of the event!




Our 3 Panelists: Buddy Palmer, Lakey Boyd and Jacqueline Jones


First, happy hour of course! Drinks and snacks provided by our sponsor, ServisFirst Bank! Then we heard 4 minute pitches from 4 different presenters. We allowed for a quick Q&A with the crowd and our 3 panelists gave feedback on each presentation.


Donnie Garvich with Two Ravens


The Two Ravens team is based out of Forge! They are a technical innovation firm that provides R&D and Product Development services. Two Ravens works with partners to solve their most complex problems. By combining decades of technical experience with an empathetic, research-based approach, they aim to improve lives by creating not just great products, but engaging experiences.



Kala Northrup with Match Chocolate


Match Chocolate is a small batch bean-to-bar chocolate maker right here in Birmingham! They take cocoa beans and thoughtfully craft chocolate with a sense of place, highlighting the natural flavors of different parts of the world. With just cocoa beans and cane sugar Kala makes single origin chocolate bars, truffles and pastry provisions. The name Match Chocolate comes from the pairings created that showcase the differences found within just two ingredients ethically sourced, separated by geography and matched in flavor.



Erin Holtz with Refueled


Refueled is an all inclusive fitness app partnering with the best health and wellness businesses to provide members with their very own customizable fitness, health, and wellness plans. The Refueled technology offers packages to relax, to recover, and to refresh because we feel as though it is important to refuel your body in each of these ways. You can choose the fitness package that best fits your needs. Each week you will pick your classes that will fit into your schedule. Then simply walk in the studio, check in or purchase your service!



Stanley Stevenson of Stevenson Design


Stevenson Design works to improve home and business environments through thorough, thoughtful design. With a Bachelors degree in Interior Design, Stanley began working as a draftsman and 3D modeler. He moved into space planning and logistics management. With a decade of experience in managing people and processes, Stanley is available to help small businesses with anything from interior design to web design and digital strategy.



Thank you to ServisFirst Bank for sponsoring the first Your Big Idea event! We loved hosting and meeting new professionals in Birmingham. We’re already looking forward to the next event with another group of entrepreneurs!